Hello, beautiful™

Madison Reed Opens its First Color Bar in San Francisco

Jun 25, 2017
SAN FRANCISCO – June 20, 2017 – At a time when brick-and-mortar retailers are shutting their doors, prestige hair color brand Madison Reed announces a bold strategy: Over the next 24 months, the San Francisco-based startup will open 15 to 20 Madison Reed Color Bars nationwide. The first San Francisco location opens to the public this week in the Mission District.

The Color Bar concept is a first-ever: a salon designed to deliver stunning color (and gray coverage) for time-pressed women who are watching their wallets. For only $60, clients can get permanent color applied to their roots, which is less than half the cost of a traditional salon. Or for just $35 and 35 minutes, clients can have an express root touch-up thanks to the new Root RebootTM, a demi-permanent color service that lasts two weeks.

Madison Reed tested the Color Bar concept this past January with a pop-up location in Manhattan that was profitable within three months. As a result, a permanent location with eight-chairs will open in Manhattan’s Flatiron District in August.

“It is time to fundamentally disrupt how women think about hair color,” said Amy Errett, Madison Reed CEO and co-founder. “Women are ready for a solution that is more than a $7 box from a grocery store, but less than a $120 visit to a salon that takes several hours. We fill that gap and have created a new category – prestige hair color – thanks to our conditioning, multi-tonal formula crafted without ammonia, parabens, resorcinol, PPD, phthalates, and gluten.”

Madison Reed’s original product – Radiant Hair Color Kits – continues to revolutionize at-home hair color with a completely reimagined experience designed to make coloring easy and empowering and deliver beautiful results. Madison Reed is the only brand that includes barrier cream, two sets of gloves, cleansing wipes, customized instructions, protective cap, shampoo and conditioner, and an applicator that prevents mess – all part of the company’s commitment to giving women everything they need to take control of their beauty, while saving them precious time and money.

About Madison Reed:
Based in San Francisco, Madison Reed is a beauty company that has created an entirely new category: prestige hair color. With Madison Reed, consumers can have gorgeous, healthy-looking hair – results typically achieved only in salons – while saving precious time and money. Founded in 2013, the fast-growing startup uses technology in conjunction with a team of licensed colorists to help women find their perfect color, something traditional at-home hair color companies never did. Madison Reed’s conditioning, multi-tonal formula is crafted without ammonia, parabens, resorcinol, PPD, phthalates, and gluten. The entire color and hair care line is enriched with argan oil, keratin, and ginseng root to protect and pamper hair. Products can be found online, on mobile, and through select retailers including Sephora and Ulta Beauty.

Nora Murray
SoundBite Communications