First-Ever, Express Root Touch-up Bar by Madison Reed Delivers “Fast & Fabulous” Hair Color
Affordable, New York City Salon Designed to Speedily Color Roots and Regrowth
The Color Bar is the ultimate way to experience Madison Reed, a brand dedicated to creating luxurious hair color with ingredients its customers can feel good about using. Proprietary formulas are developed exclusively for Madison Reed in Italy featuring nourishing ingredients that promote healthy-looking hair (argan oil, keratin and ginseng root extract) and are always 100% free of ammonia, resorcinol, PPD, parabens, phthalates, and gluten.
Launched in 2013, Madison Reed’s mission is to empower women to take control of their beauty regime with luxurious ingredients, cutting-edge technology and innovation. After extensive consumer research, the brand developed a quick survey of 12 questions that perfectly match a client to her ideal hair color. Color Crew specialists are available via phone to walk clients through the color selection and application process, and the brand recently launched “Madi,” a Facebook Messenger and SMS chatbot that provides a color recommendation by analyzing a selfie uploaded by the client.
Upon entering the Madison Reed Color Bar, clients are greeted and taken through the brief questionnaire. A quick and convenient root touch-up color service is then applied, with add-on treatments like color glosses and blow outs available. Guests can simply sit back and enjoy an espresso, re-charge themselves (and their technology) or learn more about the brand in general. Early birds can get their fix, and night owls too, because the Color Bar offers extended hours.
Madison Reed Color Bar’s lead colorist, Rachael Thomas, sees the space as the perfect solution for both multi-tasking clientele and the person looking to familiarize themselves with Madison Reed’s proprietary color. “We’re blurring the line between professional color services and at-home color,” said Thomas. “Our goal is to give women gorgeous hair color and access to products that leave their hair looking healthier than before. Whether you do it at-home or here at the new Color Bar, it’s a win for us either way.”
The Madison Reed Color Bar is located at 7 West 19th Street in New York City between Fifth and Sixth Avenues. Appointments can be easily booked on-line at www.madison-reed.com/colorbar or by calling 646-682-9432.
About Madison Reed:
Madison Reed is a San Francisco, California-based company disrupting the $50 billion hair care industry by using technology in creative ways to make the at-home hair color experience a more luxurious, fearless, happy process. The direct-to-consumer line has quickly become recognized as a category leader thanks to a nutrient-rich hair color formula crafted without ammonia, resorcinol, parabens, and PPD – the irritating chemicals typically found in hair color. The entire line of color products is enriched with argan oil, keratin, and ginseng root. In addition to salon-quality hair color, delivered on a flexible schedule, Madison Reed offers additional products to perfect, protect, and prolong hair color. Madison Reed empowers the modern woman to look and feel her best, with support from expert colorists, plus 24/7 color recommendations. Visit www.Madison-Reed.com for more information.