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Fresh Roots + Flawless Color for $30 off Roots + Gloss + a Blowout Book Now with code RGB30
Save Over 15% Plus a FREE gift when you subscribe Shop Permanent Color
New + Improved Hair Color Tool Kit $20 with hair color purchase
Give $30, Get $30 when you refer your friends to a Hair Color Bar!
Enhance your all-over color or go for the bold with our vivid shades - not intended for gray coverage

Vivid All-Over Color

Permanent Hair Color

wavy volterra amethyst 4vr person
 8884.1 out of 5 stars
Volterra Amethyst - 4VR

Darkest Cool Sangria Permanent Hair Color

wavy rimini garnet 5rv human
 4964.1 out of 5 stars
Rimini Garnet - 5RV

Dark Garnet Red Permanent Hair Color

person human hair
 3014.2 out of 5 stars
Savona Scarlet - 6RR

Medium Cayenne Red Permanent Hair Color

wavy carrara crimson 7rc wood
 3824.1 out of 5 stars
Carrara Crimson - 7RC

Light Ginger Copper Red Permanent Hair Color

wavy matera marigold 8cc pattern
 2244.2 out of 5 stars
Matera Marigold - 8CC

Copper Blonde Permanent Hair Color

See your personalized recommendations

For a free color consultation, call 
1-866-817-0814

Demi-Permanent Hair Color

2B-BlueBlack-ColorSwatch-
 334.6 out of 5 stars
Midnight Blues - 2B

Blue Black Demi-Permanent Hair Color

4VR-DarkestPlum-ColorSwatch-
 924.4 out of 5 stars
Plum and Then Some - 4VR

Dark Plum Demi-Permanent Hair Color

5RV-DarkBurgundyRed-ColorSwatch-
 504.5 out of 5 stars
The Bordeaux Flow - 5RV

Dark Burgundy Red Demi-Permanent Hair Color

6MC-MediumAuburnBrown-ColorSwatch-
 814.5 out of 5 stars
Better Off Bronze - 6MC

Medium Reddish Brown Demi-Permanent Hair Color

6R-MediumRubyRed-ColorSwatch-
 564.4 out of 5 stars
Cherrybomb - 6R

Ruby Red Demi-Permanent Hair Color

7GM-LightMahoganyBrown-ColorSwatch-
 324.5 out of 5 stars
Amber Glow - 7GM

Light Amber Gold Demi-Permanent Hair Color

7C-LightCopper-ColorSwatch-
 584.6 out of 5 stars
That's So Fire - 7C

Light Copper Demi-Permanent Hair Color

7VR-PinkOrchid-ColorSwatch-
 284.5 out of 5 stars
Pink Orchid - 7VR

Pink Violet Demi-Permanent Hair Color

8RG-RoseGold-ColorSwatch-
 414.1 out of 5 stars
Sparkling Rosé - 8RG

Rose Gold Demi-Permanent Hair Color

8G-LightGold-ColorSwatch-
 384 out of 5 stars
It's Giving Golden - 8G

Golden Blonde Demi-Permanent Hair Color