Plum and Then Some - 4VR

About Plum and Then Some - 4VR ColorWonder shade Plum and Then Some - 4VR is a deliciously dark plum demi-permanent hair color that adds deep violet red tones to brunette or red hair. It offers no gray coverage - this one is all about the color payoff.

Shade at a Glance: depth = red; undertone = violet-red; finish = deep, dark plum

Who Plum and Then Some is Best For: Plum and Then Some is best for brunettes - especially dark to medium brown starting color - and redheads who want a moody, violet-leaning shade. On darker hair, expect a subtle plum sheen that catches the light; on lighter or previously lightened hair, the plum tones comes through more vividly.

Because the demi-permanent formula deposits color without lightening and washes out gradually over up to 25 washes, it's an easy, low-commitment way to test-drive plum hair. This shade does not blend or cover grays.