Skip to Main Content

Your Best Hair Color Ever

Get gorgeous, lasting, award-winning hair color at home, or have one of our licensed colorists do it for you at a Madison Reed Hair Color Bar

Book A Hair Color Bar Service

Visit a Madison Reed Hair Color Bar for fast & fabulous color services, free color consultation, or shop for your perfect shade.

We Got You

No matter whether you color at home or we do it for you, we are determined to give you the best results

Let our licensed stylists
color your hair
Let our licensed stylists color your hair at a Madison Reed location near you
Shop our At-Home hair color
Our gorgeous, award-winning products delivered right to your door
Take our color quiz
Answer our customized hair questionnaire to find the perfect-for-you shade of our hair color

See Why Over 2.5 Million Women Have Tried and Loved Madison Reed

Get More with a Limitless Membership

Whether you like to color your hair at home or have our licensed colorists do it for you, we have a membership that's right for you!

  • Earn rewards on every purchase
  • Save on products + services
  • Get exclusive gifts, offers + more

Why Madison Reed?

Leaping Bunny Certified

Smart 8-Free formulas: We are as passionate about what we put into our formulas as what we leave out.

Free Of

(Click on a card to learn more)

free of ammonia


free of ppd


Free of resorcinol


free of parabens


free of phthalates


free of gluten


Free of sls


Free of td

Titanium Dioxide

Full Of

(Click on a card to learn more)




Ginseng Root Extract

full of argan oil

Argan Oil

We want you to love your hair. If you don't—a professional colorist will consult with you to find a solution you do love. And if you're still not happy? We'll refund your money on your first box, 100%.

Founded by Women

"I started Madison Reed with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. Our company is founded on the belief that we all deserve better. Better hair color made with better ingredients, and better care for not only our hair, but for our clients and community."

Madison Reed At a Glance

60% Identify as BIPOC
48% Identify as Female + BIPOC

try before you buy

Wonder what color would look best on you? Our virtual try-on tool lets you try on different shades. No cost. No commitment. Just confidence.

Licensed colorists are here to help

Questions? Our Color Crew has answers.

Read Up on the Hair + Now

The Madison Reed blog about hair color, confidence, and feeling beautiful.

Madison Reed is transforming at home hair color with ammonia free hair dye that results in multi-dimensional color that looks beautiful, healthy and natural. Free of ammonia, parabens, resorcinol, PPD, phthalates and gluten. Leaping Bunny certified, cruelty-free hair dye. With a complete system of hair care products designed to work together, Madison Reed hair color is professional hair coloring at home.

Happy Birthday


Best of Beauty 2022

We Won!

The Great Cover Up and Root Perfection won the 2022 Allure Best of Beauty Award.