YOU WON'T BELIEVE
A LUXURY SALON FITS IN THIS BOX
Award-winning color. Crafted in Italy. 100% gray coverage. Smart 8-Free formulas. Results you’ll obsess over.
Find Your Perfect ShadeSHOP BY HAIR COLOR
Explore our premium, salon-quality hair color available in more than 70 multi-dimensional shades. Expertly formulated by pro colorists and designed for every hair type and texture.
THE HOLY GRAIL OF
HAIR COLOR BARS DOES EXIST
- Let our pro colorists color your hair at any of our 95+ Hair Color Bars nationwide.
Become A Member + Unlock Limitless Savings
Whether you color at home or at our Hair Color Bar, our custom memberships deliver amazing perks - like FREE shipping on every order, unlimited Roots services, and so much more.
- Earn rewards
- Exclusive discounts
- Special gifts and more!
Earn rewards
CONFIDENT IS THE NEW BEAUTIFUL
To us, a confident person is a beautiful person. We celebrate people who shine from the inside and who unapologetically live their truth. Let your inner badass shine because people who are confident change the world. LEARN MORE ▶
“One look at this swank new color kit, and we were ready to change our no-box stance.”
“Hair Color That's Actually Better for Your Health .... Madison Reed has re-assessed the coloring process”
“Really convenient, less daunting and really much more user friendly.”
MEET TEAM COLORWONDER
- We are proudly partnering with the UConn Women's Basketball Team to uplift and shine a light on incredible women athletes who are boldly changing the game - and their hair color - on and off the court.
Get their look with ColorWonder - our new demi-permanent hair color.
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REAL CLIENTS, REAL GORGEOUS RESULTS
Madison Reed is transforming at home hair color with ammonia free hair dye that results in multi-dimensional color that looks beautiful, healthy and natural. Free of ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, or titanium dioxide. Leaping Bunny certified, cruelty-free hair dye. With a complete system of hair care products designed to work together, Madison Reed hair color is professional hair coloring at home.