The new star ingredient for color retention is a plant protein derived from lupine flowers. Lupine protein reinforces the internal strength of hair while creating a barrier that protects the hair shaft from UVA/UVB rays and locks in pigment for longer lasting color and less fading.
The first to use lupine protein for hair care, Madison Reed’s Nourishing, Color-Enhancing Shampoo and Conditioner takes advantage of the ingredient’s special ability to reinforce the internal strength of hair and prolong the life of hair color.
Consumed throughout the Mediterranean region and the Andean mountains, lupins were eaten by the early Egyptian and pre-Incan people and were known to Roman agriculturalists to contribute to the fertility of soils.
According to journalist Susan Lundman, many of the 200 lupine (Lupinus) species are native to the western United States, while others originated in the Mediterranean and North Africa. All varieties have clusters of sweet pea-looking blossoms growing on spires above clumps of leaves with multiple leaflets. A commonly grown hybrid, lupine do best with rich, well-draining and slightly acidic soil. They reach anywhere from 1 to 5 feet tall and thrive in full sun.
By: Natasha Siebert