the great cover up™
root touch up + brow filler
Instantly cover roots & grays and define brows. Available in 6 shades.
shop nowtry these touch up techniques
SEE THE GREAT COVER UP IN ACTION
- Perfect for easy on-the-go touch ups
- Rain, sweat, and pillow-proof
- Stays put until your next shampoo
- Lasts over 60 uses
- Free of titanium dioxide, parabens, phthalates, gluten
- Cruelty free
3 ways to cover grays
temporary
the great cover up™
- Instantly covers root & grays and define brows
- Use for quick touch-ups on the go
- Rain, sweat, and pillow-proof
- Available in 6 shades
permanent
Root
Perfection™
- 100% gray coverage in ten minutes
- Extends time between salon visits by three weeks
- Each kit contains two applications
- Available in 8 shades
permanent
Radiant Hair Color
- Gorgeous, lasting, high-quality hair color
- 100% gray coverage, 55+ shades
- Never flat, never dull
- For all hair types & textures
the reviews are in...
Obsessed!!!
I absolutely love this little compact - it packs a mighty punch! Inside you’ll find the powder, an eyebrow brush and spoolie, and a brush for your hair! You only need a little bit and it goes on so easily, so naturally. It’s a must to keep in your bag!
—Alyssa R
Ombra
Best root cover on the market
I love the Madison Reed Great Cover Up! It provides complete coverage of my gray and lasts until the next shampoo. I love it to fill in my brows!
—Annie K
Terra
The best make up cover up out there!
I fell in love with this makeup cover up. I wear protective hairstyles so I am unable to color my actual hair. I use the make up cover up to cover grays around my edges. It does an amazing job and doesn’t irritate my scalp like the ones in the beauty supply store. It’s quick and easy and there is no built up!
—Quintan J
Ombra
Unbelievable!!
The match is incredible and so easy to use! Works for eyebrows too!
—Mariana J
Cascata + Pinoli