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Why Avoid Parabens?

The jury may still be out on exactly how bad parabens are for your hair and your health, but one thing's for sure, they're...

Field Guide: How Porosity Affects Your Hair Color

If you weren’t formally trained in beauty school, you may never have come across the term porosity when dealing with your hair.

Vitamin B: The Natural Ingredient for Smoother Hair

Have you heard of Vitamin B? It's a not-so-secret beauty supplement that's often nicknamed the "beauty vitamin." Made up of a...

Inside Our Formula: Ginseng the Strand Strengthener

With centuries of testimonials to support its claim, Ginseng reigns as the most popular nutrient that promotes hair strength.

Top Argan Oil Products: For Beautifully Hydrated Hair and Skin

We can’t get enough of argan oil! It's restorative properties revive natural shine and leave hair silky smooth. That’s why we've...

"Love this product and the packaging! My eyes don't burn and the color is beautiful! I have gotten so many compliments. I use Vesuvius red. I look forward to coloring my hair now."
-Yvonne G