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How To Go Darker with Your Hair Color

There's a science to good hair color. In fact, the process of coloring hair is a science: Chemistry to be exact.

How To Go Darker For Fall

Fall is one of the most anticipated seasons of the year, when a whole new vibe takes over. It's an exciting time of the year to...

Amp Up Your Hair Color at Home

Wondering what life is like as a redhead or brunette? If you’re already covering grays, why not add some personality to your...

5 Secret Anti-Aging Tips for Shiny, Bouncy Hair

Forget designer creams. We have a better youth potion. It’s hair color-and the results are nearly instantaneous. No down time. No...

Amy Goes Auburn and Gets Gorgeous Hair

When Amy decided to go darker for fall, she got such gorgeous auburn hair that she raved about it to friends and family.

Autumn Hair: 5 Tips to Go Darker for the Fall

Fall is just around the corner, good things are coming; autumn leaves, crisp refreshing air, pumpkin lattes…  A new rich,...

"Love this product and the packaging! My eyes don't burn and the color is beautiful! I have gotten so many compliments. I use Vesuvius red. I look forward to coloring my hair now."
-Yvonne G