Ingredients with Integrity
Introducing the first Smart 6-free hair color—free of ammonia, resorcinol, parabens, phthalates, gluten & PPD. Crafted in Italy,
delivered to your door. Join us against animal cruelty. Learn more about our cruelty-free Leaping Bunny certification.
My hair had the same soft, shiny, vibrant finish,
that I get from the salon — without the 2 hours and $200. Hello Brilliant. Now, I'm hooked."
— Chloe, Sardina Red
Madison Reed is transforming at home hair dye with ammonia free hair color that results in multi-dimensional color that looks beautiful, healthy and natural. With a complete system of hair care products designed to work together, Madison Reed hair color is professional hair coloring at home.