Ingredients with Integrity
Introducing the first Smart 6-free hair color—free of ammonia, resorcinol, parabens, phthalates, gluten & PPD. Crafted in Italy,
delivered to your door. Join us against animal cruelty. Learn more about our cruelty-free Leaping Bunny certification.
Madison Reed on The Today Show
At the heart of Madison Reed is the idea that women deserve better.
Watch the Today show to see how we are revolutionizing the hair color industry for you.
My hair had the same soft, shiny, vibrant finish,
that I get from the salon — without the 2 hours and $200. Hello Brilliant. Now, I'm hooked."
— Chloe, Sardina Red
Madison Reed is transforming at home hair dye with ammonia free hair color that results in multi-dimensional color that looks beautiful, healthy and natural. With a complete system of hair care products designed to work together, Madison Reed hair color is professional hair coloring at home.