Hair Color Chart:
Find your Level, Tone and Perfect Shade
Finding your shade comes down to two things: first, assess your natural level, the color that grows at the roots, and color-treated level, the color on mid-lengths and ends if you currently color your hair. Then, decide on the level and tone you want to end up with. Level is how light or dark a color is on a scale of 2 to 10. Tone is whether it reads warm, cool, or neutral. This page teaches you to read both so you can find your shade on any hair color chart. And if you would rather be matched, Madison Reed gives you four free ways: the Color Quiz, our Virtual Try On, Madi Virtual Concierge, or a consultation with a licensed colorist.
- Level is the number, from 2 (black) to 10 (light blonde). Madison Reed hair color covers the full range.
- Tone is the letter. It decides whether your color reads warm, cool, or neutral.
- Rather be matched? Take the Color Quiz, see a shade on yourself with Virtual Try On, ask Madi, or book a free colorist consultation. All four are free and backed by a licensed colorist.
What do the numbers and letters on hair color mean?
The number shown is the level, which represents how dark or light the color is. The letters are the tone - the underlying hues mixed into that shade, which determine whether your result reads warm, cool, or neutral.
Fun fact: every natural hair color is some combination of black, brown, yellow, and red. The yellow and red pigments in your hair are responsible for the underlying tone. Most shades contain more than one letter: the first is the primary tone, the second and third letters are the undertones refining the result to create the final shade.
- N is neutral. A balanced base with no push toward warm or cool. This is the predominant tone that covers gray.
- A is ash Cool and smoky. Cancels orange, so it keeps brass in check.
- V is violet. Cool. Cancels yellow, which is why it works on blondes.
- G is gold. Warm. Adds warmth without going orange.
- C is copper. Warm and bright.
- R is red. Warm. True red.
- M is mahogany. A mix of cool and warm. Adds red with brown depth.
Tip for gray coverage: a permanent shade needs N in the formula to cover gray, so if there is no N in the code, that shade is not made to cover gray. A double and triple dose of N pigment is what makes our Knockout shades - an NNA or NNN code - strong enough for the most resistant grays.
Read the code left to right: Vesuvius Red (7NCR) is a level 7 light copper red with gray coverage. The predominant N tone tells you it covers gray, followed by copper and red to give you an overall warm result. Not sure what level you are starting from? Here is how to tell what level your hair is.
How do hair color levels work?
Levels read dark to light. Madison Reed hair color runs from level 2, our deepest black, to level 10, light blonde.
We follow the International Color Chart (ICC), the numbering most professional colorists use, but brands do vary - so always check how a brand levels its own shades before you assume a 6 here is a 6 there.
- Levels 2 to 4: black through darkest brown.
- Levels 5 to 7: dark brown through light brown.
- Levels 8 to 10: dark blonde through light blonde.
Your starting level is your natural level - the color growing out of your scalp. If you color at a salon or your hair is currently colored, you will also look at your color-treated level, through the mid-lengths and ends. It is important to know the difference since your natural color takes color differently than color-treated hair.
What your color can and cannot lift
- Permanent color lifts (lightens) your natural shade up to two levels lighter.
- Permanent color cannot lift hair that is already colored. The general rule is: “color cannot lift color.”
- Demi-permanent color does not lift at all. It deposits level and tone, so it will darken or enhance, never lighten.
Going darker at home is the easier move: you are adding pigment, and the result is more predictable. Going lighter is a bit more involved, because lifting exposes the warm pigment underneath - and if your starting level is too dark for the shade you are using, your roots can lift brighter and more orange than your lengths. Here is how to avoid hot roots.
Warm, cool, or neutral: which tone is right for you?
Colorists use the hair color wheel to decide which tone cancels which: cool tones neutralize warm tones, and warm tones counteract cool tones.
If you are coloring your hair lighter, warm tones are naturally exposed, since that is the underlying pigment that lives in hair, so we recommend a cool tone for more neutral results. Otherwise, let your complexion be your guide: warm tones add color, cool tones reduce the look of redness. And when in doubt, you can always opt for a neutral.
- Warm tones (gold, copper, red, mahogany) add color and richness, and flatter warm complexions.
- Cool tones (ash, violet) reduce the look of redness and keep brass in check.
- Neutral tones sit between the two - the safe pick when you are not sure.
Want to see tones on you before you commit? Try a tone on yourself with Virtual Try On.
The best hair color for your skin tone
Your undertone decides how a shade reads on you, and the simplest starting point is to match it: cool shades tend to flatter cool undertones, warm shades warm undertones. It is a guide, not a rule - plenty of guests wear the opposite beautifully, and high contrast can be striking. What matters is that the shade works with your starting point. Not sure which you are? Two quick tests will tell you:
- The jewelry test. Silver flatters cool undertones. Gold flatters warm undertones. If both look nice on you, you are likely neutral.
- The white fabric test. Hold pure white and cream next to you in natural light. If pure white brightens your skin you lean cool; if cream looks better, you lean warm.
The Madison Reed hair color chart
Now that you know your level and your tone, browse every shade of our permanent hair color. The chart runs from dark levels to light, and each swatch carries its shade code - so once you have found your level, read the letters to find the tone you want.
Four ways to match your shade before you color
Still unsure? Every tool below is built with our licensed colorists, so whichever one you use, you are getting an expert opinion.
Take the Color Quiz for a recommendation in two minutes
We will ask a few questions to understand the hair color you would like, your current hair color, and any hair concerns you may have. Then the Madison Reed Color Quiz recommends your perfect shade, matched by our licensed colorists.
Take the Color QuizSee it on yourself with our Virtual Try On Tool
The Madison Reed Virtual Try On Tool shows any shade in this chart on a photo of you - upload a selfie, or try shades on live through your phone camera. Hold a cool blonde up against a warm one and see the difference on your own hair, not a swatch. Use it with the quiz: the quiz narrows the chart, the try-on confirms your favorite.
TRY IT ONAsk Madi, our Virtual Concierge, to compare shades for you
Madi is our Madison Reed Virtual Concierge chat, and she is the fastest way to choose your shade. Tell her exactly what you are working with - how much gray you need covered, whether you want warm, cool, or neutral, the level you are aiming for - and she will point you to the shade that fits. You can even ask her outright: “I am deciding between two shades, which one should I pick?” You get an answer right away.
Get a free color consultation with a licensed colorist
Not sure what shade is right for you? Come in for a free hair color consultation at one of our 95+ Hair Color Bars nationwide, and chat 1:1 with a licensed colorist. Tell them where your color is now and where you want it to go, and they will help you find the right color for you.
Find a Hair Color BarWhat if I choose the wrong shade?
Your first box is covered by our 100% Money Back Guarantee. If you are not happy with your color, contact our Color Crew within 60 days of your first hair color purchase and we will refund it.
See guarantee detailsFrequently Asked Questions
Need Some Inspo?
Browse some of our favorite shades below.
Roma Blonde
This light blonde shade with cool undertones is best described as a “smoky blonde” with purple and blue undertones. At a level 10, most of the warm pigment in hair has been removed and the rest is toned out with cool tones. If your hair is dark-medium golden blonde this shade would be perfect to use to go lighter for a natural light blonde result.
Roma Blonde (10NVA) is great for blending grays, and perfect for cool, pale skin tones and light eyes. Silver jewelry and pink blush work well with this hair color. For radiant results use on hair color levels 8-10.
SHOP NOWPisa Blonde
This beige blonde shade is perfect for those looking for an ashier, cool-toned blonde. At a level 9, this medium blonde shade is perfect for anyone who needs superior gray coverage and wants to see smoky undertones. For radiant results, use on hair color levels 7-10.
Pisa Blonde (9NA) is our medium beige blonde. See if it’s right for you.
SHOP NOWBologna Blonde
This dark, cool blonde shade is perfect for those looking for a wheat blonde look. Formulated with multiple cool tones, Bologna is perfect for attempting to go from light brown to dark blonde.
Bologna Blonde (8NVA) complements neutral-cool skins and works with both silver and gold jewelry. For radiant results use on hair color levels 7-10.
SHOP NOWGenova Red
This light auburn shade is formulated with copper and gold undertones to create this lovely, dimensional red. For radiant results use on hair color levels 9-5.
Genova Red (7NCG) is perfect for cool skin tones and light eye color to create eye-catching contrast.
SHOP NOWPortofino Red
This shade is our truest medium red tone. Formulated with a natural base and a double dose of red, Portofino will leave you with that perfect natural looking auburn red.
Portofino Red (6NRR) is great for a variety of skin tones. For radiant results use on levels 8-4.
SHOP NOWTrieste Red
This shade is our deepest red tone, as well as our coolest red. Formulated with a natural base, Trieste is enhanced with red-mahogany tones to create a chocolate cherry result.
Trieste Red (5NRM) complements most skin tones and enhances green-hazel eyes. For radiant results use on hair color levels 7-3.
SHOP NOWSiena Brown
This cool medium brown tone is formulate with a natural brown base with added ash tones to create a taupe shade. Siena is perfect for those looking tone down red, brassy tones.
Siena Brown (6NAV) complements make-up with pink undertones and cool colored clothing. For radiant results use on hair color levels 7-4.
SHOP NOWTuscany Brown
This shade is formulated to result in the perfect chocolate brown. With its natural brown base and golden-violet undertones it creates the perfect rich brown, all while offering long lasting gray coverage.
Tuscany Brown (6NGV) is perfect for all skin tones and complements brown eyes. For radiant results use on hair color levels 8-4.
SHOP NOWTorino Brown
This deep brown shade is formulated to offer smoky results. Torino is perfect for those looking to eliminate warm tones while covering grays.
Torino Brown (5NA) complements most skin and eye tones. For radiant results use on hair color levels 7-3.
SHOP NOWBolzano Brown
This deep brown is our darkest brown with warm undertones. The result is a dark mahogany brown with hints of gold. Crisp white clothing and pink undertone make-up work well with this shade.
Bolzano Brown (4NMG) is complementary to most skin complexions and eye color. For radiant results use on hair color levels 6-2.
SHOP NOWPalermo Black
At a level 3, this rich black shades offers hints of aubergine. If you are looking for the perfect deep violet shade, but still natural looking, this is perfect. With a natural base and double dose of violet your results will be cool in tone, and dimensional.
Palermo Black (3NVV) compliments cool skin tones and contrast well with green eyes. For radiant results use on hair color levels 5-2.
SHOP NOWPescara Black
This deepest, darkest black shade with a hint of ash is perfect for achieving a rich caviar color. Formulated with a double natural base this shade provides superior gray coverage for the most resistant grays. The hint of ash will be sure to keep any brassy out of sight.
Pescara Black (2NNA) This shade complements all skin tones. For radiant results use on hair color levels 4-2.
SHOP NOWEnjoy our Hair Color Chart? Check out more hair color ideas below.
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