Why Ammonia Free Hair Color
In our quest to create a safe, professional grade product, Madison Reed from our inception banned ammonia from our formula. A chemical that’s also found in household cleaners, fertilizers, explosives, and pesticides, ammonia has no business on our scalps.
Its fumes can irritate and in serious cases burn your eyes, throat, and nose when inhaled. It has also been attributed to watery eyes and itchy scalps. In higher concentrations, it can cause coughing and choking fits.
Ammonia Free Hair Color Is Healthier for Your Hair
Hair damage is another reason to make a case against ammonia. Its purpose in the chemical process is to strip color from hair and blast open outer cuticles to enable dye to penetrate. The result: dull, limp hair–the very opposite effect you're trying to achieve.