Jenn.

Actual client. Napoli Brown.

Jenn. Actual client. Napoli Brown.

Better Than
Salon Gorgeous

There's no substitute for the salon...until now. Get gorgeous, multi-dimensional hair color delivered right to your door, saving time and money.

Find your perfect color

Better Than
Salon Gorgeous

There's no substitute for the salon...until now. Get gorgeous, multi-dimensional hair color delivered right to your door, saving time and money.

Beautiful Beyond Compare

Salon

Costs about $200

Takes over 2 hours

On their schedule

Gorgeous, salon quality color

Costs about $25

Takes about an hour

On your schedule

Gorgeous, salon quality color

Salon in a box

What’s In The Box

Every Radiant Hair Color Kit includes:

Easy to Follow Personalized Instructions

Radiant Color Cream & Activator

Two Pairs of Non-Latex Gloves

One Drip-Free Cap

Barrier Cream & Cleansing Wipe

Color Protecting Shampoo & Conditioner

What’s In The Box

Every Radiant Hair Color Kit includes:

Easy to Follow Personalized Instructions

Radiant Color Cream & Activator

Two Pairs of Non-Latex Gloves

One Drip-Free Cap

Barrier Cream & Cleansing Wipe

Color Protecting Shampoo & Conditioner

Find your perfect color

Rave Reviews From Customers & Salon Experts

"My gray has never been covered so completely and my color was rich and amazing, even my husband loved the color and it takes a lot for him to notice."

~ Louise O.

(PERUGIA BLACK - 2NAA)

"Madison Reed is very easy to mix and apply, and the results are amazing… incredible color that has depth, shine and really lasts."

~ Sally Hershberger

Celebrity Stylist

"Madison Reed makes hair coloring easy, fast, mistake-proof and your hair looks beautiful after using it."

~ Alex Chases

Celebrity Stylist

"I was amazed at how this hair system seemed to enhance my natural color while also delivering such vibrant red tones to my gray hair."

~ Shakena

(TRISTE RED - 5NRM)

"I had the same soft, shiny, vibrant finish that I get from the salon - without the 2 hours and $200. HELLO BRILLIANT. Now I'm hooked."

~ Chloe

(SARDINIA RED - 6NCG)

"Seriously looked and felt like I had this professionally, and yet so simple."

~ Amy W.

(SARDINIA RED - 6NCG)

"Instead of driving my husband out of bed with an aura of chemicals, I had shiny, smooth hair that smelled terrific!"

~ Catherine B.

(SARDINIA RED - 6NCG)

Superior Results You Can See And Feel

Unlike many drugstore brands, our color has multiple tones, so you’ll get vibrant, natural-looking, multi-dimensional hair color. And since our formula has gentle ingredients, your hair will be shiny and healthy looking after the coloring process.

Before