YOUR BEST BLONDE EVER
Introducing Radiant Hair Color + Pure Pigment Shot: the duo for your coolest blonde yet
NEW: RADIANT HAIR COLOR + PURE PIGMENT SHOT
NEW: RADIANT HAIR COLOR + PURE PIGMENT SHOT
Our new blonde shades were designed specifically for color-treated blondes looking for a cool-toned result.
The professional-strength shot of cool tone pigment minimizes brassiness and unwanted warmth, delivering icy or ashy blonde color.
This cool tone shot is simply mixed into your Radiant Hair Color before color is applied to roots only.
Available in Ice and Ash
PURE PIGMENTS IN ACTION
Designed for roots that are naturally Medium Brown, Light Brown, and Dark Blonde to achieve cool toned results.
What Pro Colorists Are Saying…

“Pure Pigment Shots are the ultimate customization...by adding pure pigments directly into your color formula, you get the best tonal control and results.”
—Rebekah, Colorist, Hair Color Bar Dallas Area Manager
Watch a video TO GET your best blonde ever
Our Pure Pigment Shot is designed to be applied to your roots only.
Select video by shade level. Your shade level is located on the back of your Radiant Cream Color tube.
One Box. Everything you need for beautiful blonde hair color.
A)
Radiant Cream Color
Full of hair-loving nutrients keratin, argan oil, and ginseng root extract
B)
Conditioning Color Activator
Free of ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide
C)
Pure Pigment Shot
Pure concentrated cool tone minimizes brassiness
D)
Barrier Cream
Keeps your skin free of color
E)
Cleansing Wipe
Cleans up any unwanted color
F)
Gloves
Thick gloves to apply color
G)
Protective Cap
Keeps your color in place until you’re ready to rinse
H)
Color Protecting Shampoo + Conditioner
Sulfate-free formulas lock in color to help prevent fading