Yes. Madison Reed Radiant Hair Color Kit is a permanent hair color formulated to deliver 100% gray coverage — including on resistant and stubborn grays.

For hair that's particularly difficult to cover, our Knockout shades (identified by 'NNN' or 'NNA' and a '.5' in the level) are formulated with extra pigment for maximum, consistent gray coverage.

A small number of shades are designed for vivid color results and do not provide gray coverage; these shades do not include an 'N' in the shade name and are noted in the product details.

Madison Reed Radiant Hair Color is the same permanent hair color formula used by professional colorists in Madison Reed Hair Color Bars. The difference is you apply it at home - with the same multi-dimensional results.

Unlike traditional box dyes, Madison Reed Permanent Hair Color is crafted in Italy using advanced micro-pigment technology that creates natural-looking depth and dimension rather than flat, one-tone color.

The formula follows an ammonia-free, Smart 8-Free standard - no ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, or titanium dioxide - and is infused with keratin, argan oil, and ginseng root extract to support healthy-looking hair during the coloring process.

With more than 55 shades, professional colorist guidance, and clinically tested formulas, the Radiant Hair Color Kit offers a professional-quality option for covering gray hair and coloring hair at home.

The best way to find your ideal shade is to take our 2-minute Color Quiz which recommends a personalized match based on your current hair color, gray percentage, and desired result. The quiz was developed by professional colorists to help you achieve natural-looking gray coverage and salon-quality color at home.

If you need additional guidance, you can also connect with our team of licensed colorists for personalized advice. And if your shade isn’t the perfect match, Madison Reed offers a 100% money back guarantee, so you can shop with confidence.

Permanent color can lighten your natural, uncolored hair by up to two levels. However, it is important to know the general rule of color, which is: color can’t lift color. This means permanent color cannot lighten hair that is already color-treated.

If your hair is currently colored and you want to go lighter, our Prime for Perfection treatment can help gradually fade and lighten your hair by about half a level. You can use it 2–3 times for cumulative lightening — a gentler, more controlled alternative to color removers or bleach.

No - and doing so can actually work against you. Applying permanent color on top of already color-treated ends can cause your color to go too dark, look muddy, and lose vibrancy over time.

For best results, apply permanent color to your roots only at each touch-up, then refresh your mid-lengths and ends with a Color Reviving Gloss. This is exactly how professional colorists approach root touch-ups in a salon - it keeps your overall color looking fresh and balanced without over-processing the lengths.

Madison Reed permanent hair color provides long-lasting gray coverage that lasts until new growth appears. Most people touch up their gray roots every 4-6 weeks, depending on hair growth and gray coverage needs.

To maintain vibrant color between applications, we recommend using color-protecting shampoos and conditioners, like ColorSolve, which nourishes and protects the hair without stripping its natural oils for longer-lasting, vibrant color. Also consider a deep conditioning color-depositing treatment like our Color Therapy Hair Mask, which doubles as a reparative hair mask and color refresher.

Yes. Madison Reed permanent hair color is an ammonia-free hair color that delivers consistent and reliable gray coverage, even on your most stubborn grays. The formula follows a Smart 8-Free standard, meaning it is made without eight common harsh ingredients often found in traditional hair dye:

• - No ammonia
• - No parabens
• - No resorcinol
• - No PPD
• - No phthalates
• - No gluten
• - No SLS
• - No titanium dioxide

All Madison Reed products are also cruelty-free and Leaping Bunny certified.

Yes. Madison Reed permanent hair color is dermatologist-tested and clinically proven to be non-damaging to hair and scalp health*.

The formula is designed to work across all hair types and textures, including both natural hair and color-treated hair, while delivering long-lasting color and reliable gray coverage. The formula is also infused with keratin, argan oil, and ginseng root extract for shiny, healthy-looking hair that is nourished during the coloring process.

All Madison Reed products are also cruelty-free and Leaping Bunny certified.

*According to an independent clinical study.

Yes. All Madison Reed hair color and care products are Leaping Bunny certified and cruelty-free, meaning our products are never tested on animals.

Each Madison Reed Radiant Hair Color Kit includes everything you need to color your hair at home and achieve salon-quality results, including:  

• - Radiant Cream Color - our permanent hair color formula
• - Conditioning Color Activator
• - Barrier Cream
• - Cleansing Wipe
• - Color-Protecting Shampoo
• - Color-Protecting Conditioner
• - Protective Cap
• - Gloves
• - Step-by-Step Instructions

If you have long, thick, or very dense hair, we recommend selecting the “extra tube” option at checkout so you have enough product for full coverage.

Yes. When you subscribe, you can save 15% on every color kit and receive a free welcome gift. You can also set your preferred delivery frequency and pause or cancel anytime.