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YOU'LL NEVER BELIEVE HOW

WE FIT A LUXURY SALON
IN THIS BOX.

  • Permanent hair color in 55+ gorgeous shades with 100% gray coverage
  • Smart 8-Free formula, crafted in Italy
  • Subscribe to unlock savings: $29.50 (vs. $35)

SHOP BY HAIR COLOR

Select the shade that matches your hair color goals.

TRIED + LOVED BY MORE THAN 5 MILLION WOMEN

FIND YOUR PERFECT SHADE

Take our 2-minute Color Quiz to find your colorist-approved match.

FIND YOUR MATCH

Madison Reed is transforming at home hair color with ammonia free hair dye that results in multi-dimensional color that looks beautiful, healthy and natural. Free of ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, or titanium dioxide. Leaping Bunny certified, cruelty-free hair dye. With a complete system of hair care products designed to work together, Madison Reed hair color is professional hair coloring at home.