Permanent Hair Color
Prato Ash Blonde - 11AA-ASH
Lightest Ash Blonde with Pure Pigment Shot
From $32.50
- Enhance All-Over Color
- Dermatologist-tested
- Smart 8-Free Formula
Try it risk-free with our 100% money-back guarantee
Radiant Hair Color is premium, award-winning permanent hair color with an 8-piece home application kit and easy step-by-step visual instructions. The multi-dimensional color is handcrafted in Italy with advanced micro-pigment technology for long-lasting results with depth and shine. Created and used by professional colorists, our Smart 8-Free formula is free of harsh ingredients and harsh odors. This is salon-quality color, at home.
- Provides brilliant blonde color for dimensional results without gray coverage
- Ideal for all-over color, and the most ash blonde results; not intended for gray coverage
- Salon-quality formula used in our Hair Color Bars
- Smart 8-Free: no ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, or titanium dioxide
- Infused with keratin, argan oil, and ginseng root extract for shiny, healthy-looking hair
- Dermatologist-tested, cruelty-free & Leaping Bunny certified
- This shade is not intended for gray coverage
Cruelty Free
Radiant Cream Color
Aqua (Water), Cetyl Alcohol, Ethanolamine, Propylene Glycol, Cetearyl Alcohol, Ceteareth-25, Cocamide Mea, Ceteth-2, Polyquaternium-6, Argania Spinosa Kernel Oil, Hydrolyzed Keratin, Panax Ginseng Root Extract, Dimethicone, Ascorbic Acid, Disodium Edta, Sodium Metabisulfite, Sodium Hydrosulfite, Butylene Glycol, Toluene-2,5-Diamine Sulfate, 2-Methylresorcinol, 4-Amino-2-Hydroxytoluene, 2,4-Diaminophenoxyethanol Hcl, M-Aminophenol.
Pure Pigment Ash
Aqua (Water), Cetyl Alcohol, Propylene Glycol, Cetearyl Alcohol, Ceteareth-25, Ethanolamine, Cocamide Mea, Ceteth-2, Cocamidopropyl Betaine, Polyquaternium-6, Argania Spinosa Kernel Oil, Hydrolyzed Keratin, Panax Ginseng Root Extract, Ascorbic Acid, Dimethicone, Disodium Edta, Sodium Hydrosulfite, Sodium Sulfite, Sodium Chloride, Butylene Glycol, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, 4-Chlororesorcinol, M-Aminophenol.
Color Activator
Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Oxyquinoline Sulfate, Pentasodium Pentate, Phosphoric Acid, Tetrasodium Edta, Etidronic Acid.
Barrier Cream
Aqua (Water), Mineral Oil, Glycerin, Pvp, Peg-40 Hydrogenated Castor Oil, Stearic Acid, Argania Spinosa (Argan) Kernel Oil, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Glyceryl Stearate, Peg-100 Stearate, Disodium Edta, Ethylhexylglycerin, Sodium Hydroxide, Phenoxyethanol, Parfum (Fragrance).
Cleansing Wipe
Aqua (Water), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Methyl Isethionate, Disodium Cocoamphodiacetate, Aloe Barbadensis Leaf Juice, Glycol Distearate, Peg-120 Methyl Glucose Dioleate, Keratin, Hydrolyzed Keratin, Panax Ginseng Root Extract, Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Lupine Seed Extract, Hydrolyzed Rice Protein, Hydrolyzed Quinoa, Glycerin, Panthenol, Cocamidopropyl Hydroxysultaine, Guar Hydroxypropyltrimonium Chloride, Trideceth-12, Polyquaternium-10, Sodium Cocoyl Glutamate, Phenoxyethanol, Ethylhexylglycerin, Trimethylsiloxyamodimethicone, C11-15 Pareth-7, C12-16 Pareth-9, Cocamidopropyl Dimethylamine, Propylene Glycol, Butylene Glycol, Benzyl Alcohol, Caprylhydroxamic Acid, Sodium Chloride, Parfum (Fragrance).
Color-Protecting Shampoo
Aqua (Water), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Disodium Cocoamphodiacetate, Aloe Barbadensis Leaf Juice, Glycol Distearate, Peg-120 Methyl Glucose Dioleate, Keratin, Hydrolyzed Keratin, Panax Ginseng Root Extract, Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Lupine Seed Extract, Hydrolyzed Rice Protein, Hydrolyzed Quinoa, Glycerin, Panthenol, Cocamidopropyl Hydroxysultaine, Guar Hydroxypropyltrimonium Chloride, Trideceth-12, Polyquaternium-10, Sodium Cocoyl Glutamate, Phenoxyethanol, Ethylhexylglycerin, Trimethylsiloxyamodimethicone, C11-15 Pareth-7, Cocamidopropyl Dimethylamine, Butylene Glycol, Benzyl Alcohol, Caprylhydroxamic Acid, Sodium Chloride, Parfum (Fragrance).
Color-Protecting Conditioner
Aqua (Water), Aloe Barbadensis Leaf Juice, Cetearyl Alcohol, Stearyl Alcohol, Polyquaternium-7, Behentrimonium Chloride, Stearalkonium Chloride, Hydrolyzed Lupine Seed Extract, Hydrolyzed Rice Protein, Keratin, Hydrolyzed Keratin, Panax Ginseng Root Extract, Argania Spinosa (Argan) Kernel Oil, Jojoba Esters, Panthenol, Beta-Glucan, Glycolic Acid, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Amodimethicone, Trideceth-12, Cetrimonium Chloride, Hydroxyethylcellulose, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Bromide, Phenoxyethanol, Ethylhexylglycerin, Isopropyl Alcohol, Butylene Glycol, Parfum (Fragrance).
- prepSection dry hair, apply barrier cream, and put on gloves
- mixCombine the color with the activator and shake for 45-60 seconds
- applyApply to your roots only or all-over, depending on your specific instructions
- processPut on your cap and start your timer
- rinseShampoo, condition, and enjoy your gorgeous new color