Salon-Quality Permanent Hair Color At-Home
Award-winning hair color made with ingredients you can feel good about – delivered to your door for $29.50 (reg. $35) with subscription
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Shop by color to find your perfect shade
SEE WHY MADISON REED IS DIFFERENT
Radiant Hair Color Kit
- Formulated without harsh ingredients*
- No harsh odor
- 100% gray coverage
- Rich, multi-dimensional color
- Clinically tested to be non-damaging to hair + scalp**
Most Other Box Hair Dyes
- May contain harsh ingredients
- Strong chemical smell
- Less consistent gray coverage
- Flat, one-dimensional color
- Can leave hair feeling dry
Find your perfect shade—shop now and transform your look today.
Shop Now*Formulated without ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, or titanium dioxide
**According to an independent clinical study
SEE WHY OVER 5 MILLION WOMEN
have tried and love MADISON REED
“I have tried so many different types of hair color over the years. This is by far the best one I have used! I love that everything you need comes in one box, it smells great and my hair felt so healthy afterwards. Absolutely the best hands down!”
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We want you to love your hair.
If you don't, one of our licensed pro colorists will help you find a color you do love.
And if you're still not happy? We'll refund your money on your first box, 100%.
ASK MADINot sure which shade is right for you?
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At-Home Hair Color Questions, Answered
Why should I use Madison Reed Radiant Hair Color Kit?
Madison Reed Radiant Hair Color Kit delivers 100% gray coverage, multi-tonal color depth, and salon-quality results — without ammonia or harsh ingredients. Keratin and argan oil leave hair looking healthier after color.
Is permanent hair color right for me?
Permanent color is the best choice for 100% gray coverage and the longest-lasting results. It's ideal for touching up gray root regrowth, going darker or changing your shade, and lightening natural hair up to two levels.
Does Madison Reed cover stubborn or resistant gray hair?
Yes, Madison Reed Radiant Hair Color is formulated for 100% gray coverage, including resistant grays that other dyes struggle to cover.
For hair that has historically resisted color, try our Knockout Shades, formulated with extra pigment for maximum coverage. Look for 'NNN' or 'NNA' in the shade name and a '.5' in the level number. Not sure which shade? Take our two-minute Color Quiz for a personalized recommendation.
How does Madison Reed compare to traditional box dye?
Madison Reed is ammonia-free and made without eight harsh ingredients commonly found in box dye: no ammonia, parabens, PPD, resorcinol, phthalates, gluten, SLS, and titanium dioxide. The formula is crafted in Italy using micro-pigment technology for natural-looking depth and dimension — closer to salon results than a standard drugstore dye.
It's also dermatologist-tested and clinically proven to be non-damaging to hair and scalp health.*
*According to an independent clinical study.
How long does Madison Reed hair color last — will it fade quickly?
Madison Reed permanent hair color lasts until new growth appears, with most people touching up roots every 4–6 weeks.
Is Madison Reed hair color ammonia-free — and does it still fully cover grays?
Yes. Madison Reed is ammonia-free and still delivers full, consistent gray coverage — even on stubborn grays. The formula follows a Smart 8-Free standard, made without ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, or titanium dioxide. All Madison Reed products are also cruelty-free and Leaping Bunny certified.
Is Madison Reed hair color safe for color-treated, damaged, or sensitive hair?
Yes. Madison Reed is dermatologist-tested and clinically proven non-damaging to hair and scalp health.* It works across all hair types and textures — including color-treated hair — and is infused with keratin, argan oil, and ginseng root extract.
*According to an independent clinical study.
How do I find the best Radiant Hair Color shade for gray coverage?
Take our free two-minute Color Quiz for a personalized shade match based on your current hair color, gray percentage, and desired result.
You can also connect with our licensed colorists for free guidance, and every order is backed by a 100% money-back guarantee.