Salon-quality permanent
hair color at home
Achieve 100% gray coverage in 55+
multi-dimensional shades, made with
ingredients you can feel good about.
- Subscribe + Save: $29.50 (reg. $35)
- Ammonia-free hair color, crafted in Italy
- Dermatologist-tested and formulated by professional colorists
SHOP BY HAIR COLOR
Select the shade that matches your hair color goals or take our Color Quiz to find your perfect shade.
TRIED + LOVED BY MORE THAN 5 MILLION WOMEN
FAQs
Madison Reed is transforming at-home hair color with ammonia-free hair dye that delivers gorgeous, healthy-looking, multi-dimensional results. Our hair color is free of harsh ingredients like ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, and titanium dioxide, and is Leaping Bunny certified, cruelty-free hair dye. With a complete system of hair care products designed to work together, Madison Reed hair color delivers professional hair coloring at home.