Salon-Quality Permanent Hair Color At-Home
Award-winning hair color made with ingredients you can feel good about – delivered to your door for $29.50 (reg. $35) with subscription
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Shop by color to find your perfect shade
SEE WHY MADISON REED IS DIFFERENT
Radiant Hair Color Kit
- Formulated without harsh ingredients*
- No harsh odor
- 100% gray coverage
- Rich, multi-dimensional color
- Clinically tested to be non-damaging to hair + scalp**
Most Other Box Hair Dyes
- May contain harsh ingredients
- Strong chemical smell
- Less consistent gray coverage
- Flat, one-dimensional color
- Can leave hair feeling dry
Find your perfect shade—shop now and transform your look today.
Shop Now*Formulated without ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, or titanium dioxide
**According to an independent clinical study
SEE WHY OVER 5 MILLION WOMEN
have tried and love MADISON REED
“I have tried so many different types of hair color over the years. This is by far the best one I have used! I love that everything you need comes in one box, it smells great and my hair felt so healthy afterwards. Absolutely the best hands down!”
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We want you to love your hair.
If you don't, one of our licensed pro colorists will help you find a color you do love.
And if you're still not happy? We'll refund your money on your first box, 100%.
ASK MADINot sure which shade is right for you?
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At-Home Hair Color Questions, Answered
Who is permanent hair color best for?
Our permanent hair color is ideal for those seeking total gray coverage and long-lasting, multi-dimensional results. Our color is formulated to provide rich, natural-looking, multi-tonal results that either maintain your current color or give you a gorgeous transformation, all while providing 100% gray coverage.
Why should I use permanent hair color?
Permanent color provides the longest-lasting results — including full gray coverage and noticeable lift or richness — and is best when you want a more permanent change.
I have a hard time covering my grays - what can I do about this?
Our Radiant Hair Color Kit is formulated to deliver 100% gray coverage. Our Color Crew can also help you pick the right shade and developer mix for stubborn grays.
How do I choose the best shade for me?
Take our color quiz, browse the full color chart, or chat with the Color Crew for a one-on-one recommendation.
What is the difference between Demi-Permanent and Permanent Hair Color?
Demi-Permanent gradually fades and tones existing color without full lift. Permanent fully covers gray and changes the underlying color.
Why should I use Radiant Hair Color Kit instead of the Root Touch Up Kit?
Use Radiant for all-over color or the first time you're coloring a section. Use Root Touch Up between full color appointments to refresh new growth.
Do I apply Radiant Hair Color all over from roots to ends every time I color?
No — most clients only apply to roots after their first all-over application. Our Color Crew can guide you on the best technique.