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Hair Primer
Prime For Perfection
From $24.00
The essential prep step before you color
The essential pre-color prep step for perfect hair color: Prime for Perfection works as a primer for your hair – removing excess buildup that causes color to look dull or too dark. Formulated without bleach or peroxide, this gentle, hair-loving treatment smooths and preps your hair for even, fresh, flawless color.
- Removes excess color buildup of artificial pigment that causes color to look dull or too dark
- Does not affect underlying natural hair color
- Makes hair look and feel healthier
- Use every 3-4 times you color, or whenever your color looks dark or too dull
- Each tube contains a single application for shoulder length hair
- Includes one pair of gloves and a protective cap
- Smart 8-Free: no ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, or titanium dioxide
- Cruelty-free & Leaping Bunny certified
Cruelty Free
Prime for Perfection
Water, Glyoxylic Acid, Hydroxyethylcellulose, Hydrolyzed Keratin, Panax Gingeng Root Extract, Glycerin, Ethylhexylglycerin, Tetrasodium Glutamate Diacetate, Phenoxyethanol
- PrepBegin with dry hair and put on gloves.
- ApplyApply the primer directly from the tube—no mixing required. Starting at the back of the head, work in 2 inch sections, massaging away from the scalp toward the ends, fully saturating all areas of your hair which have been previously colored.
- ProcessCover with cap and leave on for 20 minutes.
- RinseRinse with warm water and shampoo thoroughly, paying attention to the lengths and ends of hair to ensure all primer is rinsed off. Shampoo a second time. Hair may be lighter in appearance with more golden tones. This is a normal part of the process.
- Dry + ColorFully dry hair and color with Madison Reed Radiant Hair Color Kit.
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