Hello, beautiful!

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our story

I started Madison Reed with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. Our company is founded on the belief that we all deserve better. Better hair color made with better ingredients, and better care for not only our hair, but for our clients and community.

I believe this so deeply that I named the company after my daughter, Madison Reed.

Signed Amy, founder & CEO

Our Values

We are a hair color company built on values—everything we do is driven by courage, trust, joy, responsibility and love.



We are compassionate, concerned, and caring. We are a family who helps each other flourish, personally and professionally. We encourage people to be themselves.

Joy Balloons


We celebrate the everyday. We’re grateful. We love to delight our clients.



We dream big. Innovate. Disrupt. Iterate. We adapt.



We are authentic and compassionate. We are honest, real. We stand behind our products, service, brand, and each other.



We do what is right for clients. We hold ourselves accountable. We are committed to improving our community. We give back.

our promise

We promise to only use ingredients with integrity. Everything we make is Smart 8-free, free of ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide.

Our award-winning color is crafted in Italy according to strict European Union (EU) safety standards for hair color formulation—we will never use certain potential ingredient offenders in our formulas. Instead, we're proud to use ingredients that nourish your hair. Everything we make is Leaping Bunny certified, the international gold standard of cruelty-free beauty.


Our People

At Madison Reed, our people are our greatest asset, and we pride ourselves on a shared sense of belonging. We are deeply committed to equality, and work with a Diversity, Equity, and Inclusion Committee to ensure the heart and soul of our brand values are demonstrated in how we hire, acknowledge, support, and promote our people.

Company Group Photo

Dr. Tana M. Session

DEIB Consultant in Residence

Recognized for her cultural engineering and organizational development work, Dr. Session is the LinkedIn Learning expert for Diversity & Inclusion. She was also honored as a “Top Diversity & Inclusion Business Leader” by Forbes, and a “DEI Champion” by the National Diversity Council.

Dr Sessions

Our Purpose

It’s not just about hair color. It’s about confidence, helping people feel like their best selves, and about community, giving back to causes that align with our values of courage, trust, joy, responsibility, and love. It’s hair color...with a conscience.

Madison Reed has donated to the following organizations: