Ammonia-free High Lift shades lighten hair up to 3 levels without damage or brassiness
Designed by award-winning hair color expert Susan Roberts-Cooper, our new High Lift shades lighten hair up to 3 levels without harsh bleach or ammonia. Tones are expertly mixed to prevent brassiness, giving you salon-quality results in the comfort of your home.
How light can you go?
Real life results
Unlike most drugstore brands, our High Lift shades have multiple tones to neutralize brassiness and give you vibrant, multi-dimensional color. And since our formula removes harsh chemicals found in other hair colors and adds nourishing ingredients, your hair will be shinier and healthier after the coloring process.