Ammonia-free high lifts for
lighter, natural-looking color
Touch up roots or go several shades lighter with our new high lift shades. No harsh bleach or ammonia means hair stays healthy-looking. Cool, warm, or neutral blonde tones look lush, not flat, and never brassy.
Take our Color Quiz to find out if this
new color collection is a match for you.
Ingredients with Integrity
We believe in beautiful results—with no compromises. Especially, when it comes to ingredients you can feel good about. That's why we enrich all of our permanent color hair color, including these new shades, with argan oil, keratin, and ginseng root extract. As always, they're 100% free from: ammonia, resorcinol, parabens, phthalates, PPD, and gluten.
Ask Our Color Crew
Questions about color?
Ask our Licensed Colorists
Monday through Friday: 6am to 6pm PT
Weekends & Holidays: 8am to 5pm PT