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Ammonia-free high lifts for
lighter, natural-looking color

Touch up roots or go several shades lighter with our new high lift shades. No harsh bleach or ammonia means hair stays healthy-looking. Cool, warm, or neutral blonde tones look lush, not flat, and never brassy.

Take our Color Quiz to find out if this
new color collection is a match for you.

real life
lighter looks

After using Ferrara Golden


After using Ancona Natural


After using Prato Ash


Ingredients with Integrity

We believe in beautiful results—with no compromises. Especially, when it comes to ingredients you can feel good about. That's why we enrich all of our permanent color hair color, including these new shades, with argan oil, keratin, and ginseng root extract. As always, they're 100% free from: ammonia, resorcinol, parabens, phthalates, PPD, and gluten.

Color with Confidence

Our experts will help you find the right color, guarantee you get beautiful results, and walk you through tips to knock out your grays.