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Want to find your perfect shade?

Experience soft, shiny, multi-dimensional hair color in over 55 brilliant shades for salon gorgeous results.


Madison Reed is not just about hair color. It’s about confidence, helping women feel like their best, most unstoppable selves with gorgeous hair color they LOVE.

Get your color delivered to your door, on your schedule. Or book a service at a Hair Color Bar. Try it. Love it. That’s the beauty of Madison Reed.

Find My Shade

Try different hair color shades before you buy

See just how easy it is to try on different hair color shades with this new virtual makeover tool.

Simply take the online hair color quiz (you don't have to download a hair color app!), and using your cell phone or computer camera, try on different shades of hair color by either uploading a selfie, or with your live camera.

Proprietary color-matching technology not only identifies your current hair color, but also the nuances in hair tone right down to the hair strand, and applies it to the new shade.

Toggle between shades with a split screen slider to see the difference between your current shade and the shades recommended for you. Includes over 55 shades, ranging from light blonde levels to deep black levels. Curious what level you are? See our hair color chart and learn more.