Introducing Ammonia-Free High Lift Hair Color at Home

Building on Madison Reed's mission to provide healthier high performance hair color, we are proud to introduce our new line of ammonia-free High Lift shades.

Whether you want to touch up dark roots at home, or take your hair a few levels lighter for summer, Madison Reed High Lift gives you up to three levels of lift, and gorgeous, natural-looking results. That's because each shade is designed with multiple tones to create cool, warm, or neutral blondes that look lush, not flat, and combat the reds and yellows that cause brassiness.

Madison Reed's signature better-for-you approach inspired our ammonia-free formula to prevent damage to your hair and personal health. High Lift gives you a new alternative to spending hours at a high priced salon or getting flat, brassy color from a drugstore box. Now you can look the way you want for summer while saving time, money, and stress. 

Because everybody's hair is different, and we want to make sure you're getting exactly what you need for the results you want, High Lift is only available through a personalized consultation with our Color Crew. Think of it as that great chat you're lucky enough to find a stylist you love, plus you can do it wherever you're most comfortable! 

Call 1.888.550.9586 now, or chat live with an expert on our website for your custom hair color recommendations (M-F 7AM to 8PM or Sa-Su 7AM to 6PM PT). You can also email us at colorcrew at madison-reed dot com and include a current photo for a personalized recommendation. Live Life Brilliantly!