A Change Is in the Hair
JOIN THOUSANDS OF WOMEN AND GET BETTER HAIR COLOR
better for you
We removed the usual harsh chemicals—like ammonia, PPD, and resorcinol—that damage hair and cause itching, burning, and chemical odors.
Enriched with nourishing Keratin, Argan Oil, and Ginseng to help strengthen, add shine, and repair color-damaged hair.
BEAUTIFUL RESULTS YOU CAN
see and feel
Drugstore brands leave you with flat color and damaged strands. You deserve better! Our breakthrough Radiant Color formula provides 100% full gray coverage with gorgeous, vibrant color, while helping your hair feel softer, shinier, and healthier.