Jenn.

Actual client. Napoli Brown.

Jenn. Actual client. Napoli Brown.

Own Your Beautiful

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A superior salon experience...delivered. That’s the beauty of Madison Reed.

Find your perfect color

Own Your Beautiful

neg icon

A superior salon experience...delivered. That’s the beauty of Madison Reed.

Who Knew Color Could Be This Easy

One box. Packed with everything you need for beautiful hair color. Thoughtfully designed by professional colorists, this box has everything you need to color your hair at home with confidence.

What’s In The Box

Every Radiant Hair Color Kit includes:

Easy to Follow Personalized Instructions

Radiant Color Cream & Activator

Two Pairs of Non-Latex Gloves

One Drip-Free Cap

Barrier Cream & Cleansing Wipe

Color Preserving Shampoo & Conditioner

What’s In The Box

Every Radiant Hair Color Kit includes:

Easy to Follow Personalized Instructions

Radiant Color Cream & Activator

Two Pairs of Non-Latex Gloves

One Drip-Free Cap

Barrier Cream & Cleansing Wipe

Color Preserving Shampoo & Conditioner

Find your perfect color

Better Ingredients for Beautiful Naturally Healthy-Looking Hair

We believe in beautiful results—with no compromises. Especially when it comes to ingredients you can feel good about. Our hair color is crafted in Italy according to strict EU standards.

You can feel, smell, and see the difference—hair that looks and feels healthy and beautiful without smelling like a chemistry experiment.

Ammonia Free

PPD Free

No Parabens Added

Gluten Free

Smells Great

Argan Oil

Keratin

Ginseng Extract

Drugstore & Online Brands

Contains Ammonia

Contains PPD

Contains Parabens

Contains Gluten

Harsh Odor

Scalp Burn

Rave Reviews From Customers & Salon Experts

"My gray has never been covered so completely and my color was rich and amazing, even my husband loved the color and it takes a lot for him to notice."

~ Louise O.

(PERUGIA BLACK - 2NAA)

"Madison Reed is very easy to mix and apply, and the results are amazing… incredible color that has depth, shine and really lasts."

~ Sally Hershberger

Celebrity Stylist

"Madison Reed makes hair coloring easy, fast, mistake-proof and your hair looks beautiful after using it."

~ Alex Chases

Celebrity Stylist

"I was amazed at how this hair system seemed to enhance my natural color while also delivering such vibrant red tones to my gray hair."

~ Shakena

(TRISTE RED - 5NRM)

"I had the same soft, shiny, vibrant finish that I get from the salon - without the 2 hours and $200. HELLO BRILLIANT. Now I'm hooked."

~ Chloe

(SARDINIA RED - 6NCG)

"Seriously looked and felt like I had this professionally, and yet so simple."

~ Amy W.

(SARDINIA RED - 6NCG)

"Instead of driving my husband out of bed with an aura of chemicals, I had shiny, smooth hair that smelled terrific!"

~ Catherine B.

(SARDINIA RED - 6NCG)

Superior Results You Can See And Feel

Unlike many drugstore brands, our color has multiple tones, so you’ll get vibrant, natural-looking, multi-dimensional hair color. And since our formula has gentle ingredients, your hair will be shiny and healthy looking after the coloring process.

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Madison Reed – In the News & Rave Reviews

“One look at this swank new color kit, and we were ready to change our no-box stance.”

“Hair Color That's Actually Better for Your Health .... Madison Reed has re-assessed the coloring process”

“What really sets the 27-shade range apart is the brand’s customer service and technology.”

Find your perfect color