Hello, beautiful!

as seen on tv

salon-gorgeous hair color at home

$39

value

shampoo and conditioner

Special TV Offer:

Get free shipping & a free full-size Color Protecting Shampoo + Conditioner set with your first Membership order.

Why We’re Different

color icon 2x plastic bottle
Gorgeous hair color delivered to your door on your schedule
caret down icon
  • Bring the salon home
  • No appointment necessary
  • Deluxe kit has everything you need to color at home with confidence
hair icon 2x rug
Multi-dimensional color with 100% gray coverage —never flat, never dull
caret down icon
  • Each shade is a blend of multiple tones for absolutely natural-looking color
  • 50+ shades for all hair types and textures
  • Color quiz identifies your perfect shade, and our virtual try on tool lets you see how it looks on you
ingredients icon 2x rug text
Goodbye harsh ingredients*
caret down icon
  • *Free of: ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, titanium dioxide
  • Full of: keratin, argan oil, and ginseng root extract for shine, softness + extra nourishment
  • Cruelty free, Leaping Bunny certified, no animal testing

Real People, Real Gorgeous

hair color