Hello, beautiful!

as seen on tv

salon-gorgeous hair color at home



shampoo and conditioner

Special TV Offer:

Get free shipping & a free full-size Color Protecting Shampoo + Conditioner set with your first Membership order.

Why We’re Different

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Gorgeous hair color delivered to your door on your schedule
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  • Bring the salon home
  • No appointment necessary
  • Deluxe kit has everything you need to color at home with confidence
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Multi-dimensional color with 100% gray coverage —never flat, never dull
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  • Each shade is a blend of multiple tones for absolutely natural-looking color
  • 50+ shades for all hair types and textures
  • Color quiz identifies your perfect shade, and our virtual try on tool lets you see how it looks on you
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Goodbye harsh ingredients*
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  • *Free of: ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, titanium dioxide
  • Full of: keratin, argan oil, and ginseng root extract for shine, softness + extra nourishment
  • Cruelty free, Leaping Bunny certified, no animal testing

Real People, Real Gorgeous

hair color