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Our incredibly innovative hair analysis and expanded assortment of blonde shades delivers your best blonde ever.

We consider all the factors a colorist uses to identify your perfect blonde: percentage of gray, your current color, desired result, and levels of lift & tone.

find your perfect shade
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Are you a blonde that doesn't have a lot of gray to cover?

Gorgeous shades that give your natural hair color a dramatically lightened lift with either cool, neutral, or golden undertones, including NEW Sheer Blonde shades for brighter blonde results.

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Are you a blonde that needs superior gray coverage?

A brilliant range of classic blonde shades, from light to dark, smoky to copper, perfect for anyone needing gray coverage.

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Everything you need to get your best blonde ever...

Our Smart 8-Free formula is free of ammonia, parabens, resorcinol, PPD, phthalates, and gluten. We added hair-loving nutrients keratin, argan oil, and ginseng root extract to protect and pamper your hair.

find your perfect shade
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