Hello, beautiful!

introducing

smart blondes

Our incredibly innovative hair analysis and expanded assortment of blonde shades delivers your best blonde ever.

We consider all the factors a colorist uses to identify your perfect blonde: percentage of gray, your current color, desired result, and levels of lift & tone.

find your perfect shade
Photograph of woman with blonde hairPhotograph of woman with blonde hairPhotograph of three women with blonde hair

Are you a blonde that doesn't have a lot of gray to cover?

Gorgeous shades that give your natural hair color a dramatically lightened lift with either cool, neutral, or golden undertones, including NEW Sheer Blonde shades for brighter blonde results.

Blonde color swatchesnewnew

Are you a blonde that needs superior gray coverage?

A brilliant range of classic blonde shades, from light to dark, smoky to copper, perfect for anyone needing gray coverage.

Blonde color swatches

Everything you need to get your best blonde ever...

Our Smart 6-Free formula is free of ammonia, parabens, resorcinol, PPD, phthalates, and gluten. We added hair-loving nutrients keratin, argan oil, and ginseng root extract to protect and pamper your hair.

find your perfect shade
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