We craft our color in Italy because they are known for high quality hair color and the European Union has very stringent regulatory standards. It is our mission to provide high performance color with ingredients we can stand behind.

Our formula is FREE FROM:

Ammonia
PPD
Resorcinol
Added Parabens

Our formula is enriched with:

Argan Oil
Keratin
Ginseng Root Extract

Radiant Color Cream
Aqua/water, Cetyl Alcohol, Propylene Glycol, Ethanolamine, Cetearyl Alcohol, Ceteareth-25, Cocamide Mea, Cocamidopropyl Betaine, Ceteth-2, Toluene-2,5-diamine Sulfate, Polyquaternium-6, Argania Spinosa Kernel Oil, Hydrolyzed Keratin, Panax Ginseng Root Extract, Ascorbic Acid, Disodium Edta, Sodium Sulfite, Sodium Hydrosulfite, Silica, Xanthan Gum, Butylene Glycol, N,N-bis(2 Hydroxyethyl)-p-phenylenediamine Sulfate, P-methylaminophenol Sulfate, P-aminophenol, 2-methylresorcinol, M-aminophenol, 2-amino-4-hydroxyethylaminoanisole Sulfate.

Color Activator
Aqua, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Parfum, Oxyquinoline Sulfate, Pentasodium Pentate, Phosphoric Acid, Tetrasodium Edta, Etidronic Acid.

Barrier Cream
Water, Mineral Oil, Glycerin, Peg-40 Hydrogenated Castor Oil, Pvp, Butylene Glycol, Cyclopentasiloxane, Argania Spinosa Kernel Oil, Sodium Lauroyl Sarcosinate, Dimethiconol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Disodium Edta, Phenoxyethanol, Ethylhexylglycerin, Sodium Hydroxide, Fragrance.

Cleansing Wipes
Water, Isopropyl Alcohol, Ammonium Oleate, Sodium Lauroyl Glutamate, Benzyl Alcohol, Disodium Edta, Fragrance.