Color-treated hair can lose its shine, fade and develop unwanted tones. Add back that brilliant shine and correct unwanted tones with Crema Color Reviving Gloss. Infused with hair-loving keratin, argan oil, and ginseng extract, this nourishing gloss keeps your hair super shiny and refreshes faded color and corrects tone. This semi-permanent gloss works on all hair types and works best on medium to light ashy blonde shades as well as 100% gray hair.

Contains 1-2 applications, depending on length and thickness of hair
Each application lasts for 6-8 shampoos
Not intended for gray coverage

What it does:

Our super shine formula absorbs into the hair cortex without putting it through a chemical change. This works differently from permanent alkali color, which opens your hair shaft to remove natural pigment and deposit color. Because of this difference, Color Reviving Gloss does not cover grays.

When to Gloss:

1. While coloring: Apply permanent color to your roots and outgrowth, then apply Gloss from mid-lengths to ends and let process simultaneously.

2. In-between coloring: Apply all over hair every 2-3 weeks to add extra shine to your color

3. On highlighted hair: Apply all over to revive and add shine to your highlights

Who should use gloss: Ashy to platinum Blondes looking to neutralize brasiness and tone down warmth or 100% Gray Hair looking to tone down yellow tones.

Crema looks best with Madison Reed Permanent Color, including shades

Avella Light Brown 7N

Umbria Neutral Brown 7.5NNA

Veneto Light Brown 7NVA

Bologna Blonde 8NVA

Granara Blonde 8AV

Varese Blonde 9NV

Pisa Blonde 9NA

Roma Blonde 10NVA

Manarola Blonde 10NA

Ancona Blonde 11VA

Prato Blonde 11AA

Dirty Blonde Shades

Permanent Hair Color

Color Reviving Gloss