Hello, beautiful™

What happens when a woman starts a hair color company?

She revolutionizes the entire industry. Made for women, by women...with Madison Reed you'll experience gorgeous, multi‑tonal hair color made with ingredients you can feel good about—conveniently delivered to your door.

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Amy, founder, with her daughter Madison Reed

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All Women Deserve Better than the Status Quo

For decades, women have had two options: outdated at-home hair color, or the hassle and expense of a salon. I created Madison Reed because I believe women deserve better than the status quo.

Madison Reed is the ultimate hair color experience—the quality of salon color, the convenience and affordability of at-home hair color, and an ammonia-free formula with ingredients you can feel good about.

Try it. Love it. That's the beauty of Madison Reed.

find your perfect shade