Cool darkest brown gel covers gray roots for 2 weeks in just 10 minutes, buying you time before your next salon visit. No mess, no fuss, no harsh odor. Better for you ingredients.3.06124$24.95Our color quiz will recommend which Madison Reed colors are best for you.
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pre-order nowWhy become a member
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pre-order nowThis fast & fabulous root touch up is as easy as
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Ingredients with Integrity
We believe in beautiful results — with no compromises. Especially when it comes to ingredients you can feel good about. That's why everything we make is enriched with argan oil, keratin, and ginseng and 100% free from: ammonia, resorcinol, parabens, phthalates, PPD, and gluten.
See full ingredient list ▼Hide full ingredient list ▲Learn more about our ingredient philosophy
Join us against animal cruelty. Learn more about our cruelty-free Leaping Bunny certification.
Everything you need to cover your roots with total confidence
Liquid Color, Color Activator, 2 Pairs of Gloves, Cleansing Wipe, Shampoo and Conditioner. Instructions included inside.
Expertise, Included
Doing it yourself doesn't mean you're on your own. Our Color Crew, a team of professional colorists, is waiting to answer any questions, or just to talk to you about your hair (They seriously love to talk hair).
We want you to love your hair. If you don't—a professional colorist will help you find a color that you do love, and send it to you, on us. And if you're still not happy? We'll refund your money on your first box, 100%.
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