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Madison ReedRoot Reboot - Vernazza - 4CRoot Reboot - Vernazza - 4CCool darkest brown gel covers gray roots for 2 weeks in just 10 minutes, buying you time before your next salon visit. No mess, no fuss, no harsh odor. Better for you ingredients.3.234693877551020398$24.95

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This fast & fabulous root touch up is as easy as

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Ingredients with Integrity

We believe in beautiful results — with no compromises. Especially when it comes to ingredients you can feel good about. That's why everything we make is enriched with argan oil, keratin, and ginseng and 100% free from: ammonia, resorcinol, parabens, phthalates, PPD, and gluten.

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Learn more about our ingredient philosophy

Leaping Bunny Certified

Join us against animal cruelty. Learn more about our cruelty-free Leaping Bunny certification.

Everything you need to cover your roots with total confidence

Liquid Color, Color Activator, 2 Pairs of Gloves, Cleansing Wipe, Shampoo and Conditioner. Instructions included inside.

Expertise, Included

Doing it yourself doesn't mean you're on your own. Our Color Crew, a team of professional colorists, is waiting to answer any questions, or just to talk to you about your hair (They seriously love to talk hair).

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Love your hair, 100% satisfaction guarantee, Madison Reed

We want you to love your hair. If you don't—a professional colorist will help you find a color that you do love, and send it to you, on us. And if you're still not happy? We'll refund your money on your first box, 100%.

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Monday through Friday: 6am to 6pm PT
Weekends & Holidays: 8am to 5pm PT

How does the Membership option work?

Your Membership ensures that you'll always have color when you need it. You select the color and how often you'd like it delivered. For each shipment, your payment method will be charged when the order is processed. The amount charged will be the price for the item(s) in the order plus shipping and taxes. You can change the color, frequency, delivery date, address, and payment method for your Membership at any time without incurring fees or penalties. You can cancel at any time. Changes made through our website will be applied to the next upcoming shipment. We cannot apply changes made through our website to an order that has already been processed.

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