Hello, beautiful™

Madison ReedRoot Reboot - Treviso - 7NRoot Reboot - Treviso - 7NNeutral light brown gel covers gray roots for 2 weeks in just 10 minutes, buying you time before your next salon visit. No mess, no fuss, no harsh odor. Better for you ingredients.2.6442$24.95

Our color quiz will recommend which Madison Reed colors are best for you.

Find your perfect shade ▸
{{selectedProduct.imagery.standard.alt_text}}
{{image.alt_text}}
{{selectedProduct.productType}}

{{selectedProduct.name}}

{{selectedProduct.desc.short}}

({{reviewCount}})
{{selectedProduct.prodInfoInstructions}}
Save $8 with the Style + Tame set
Compare with other shadesSee all eight (8) colors
add to bag (from {{selectedProduct.sub_price | currency}})
{{product.extended_info.shortName || product.name}}

{{selectedProduct.extended_info.shortName || selectedProduct.name}}

add to bag (from {{selectedProduct.sub_price | currency}})
add to bag (from {{selectedProduct.sub_price | currency}})

This product is currently out of stock

Notify me when it's available

Your email has been added to the waitlist

This product is currently available for pre-order. Shipments start {{selectedProduct.preorder_promise_date | date}}.

pre-order now {{selectedProduct.price | currency}}
BACK

{{selectedProduct.name}}

You're subscribed to this product.

{{selectedProduct.price | currency}}

{{selectedProduct.sub_price | currency}}

add to bag

This product is currently out of stock

Notify me when it's available

Your email has been added to the waitlist

This product is currently available for pre-order. Shipments start {{selectedProduct.preorder_promise_date | date}}.

pre-order now

{{selectedProduct.productTypeFields.guaranteeText}}

Why become a member?

Just One Box

Membership

BACK

This fast & fabulous root touch up is as easy as

mix

mix

shake

shake

apply

apply

Reviews for {{selectedProduct.name}}

({{reviewInfo.count}})

Ingredients with Integrity

We believe in beautiful results — with no compromises. Especially when it comes to ingredients you can feel good about. That's why everything we make is enriched with argan oil, keratin, and ginseng and 100% free from: ammonia, resorcinol, parabens, phthalates, PPD, and gluten.

See full ingredient list ▼Hide full ingredient list ▲

Learn more about our ingredient philosophy

Leaping Bunny Certified

Join us against animal cruelty. Learn more about our cruelty-free Leaping Bunny certification.

Everything you need to cover your roots with total confidence

Liquid Color, Color Activator, 2 Pairs of Gloves, Cleansing Wipe, Shampoo and Conditioner. Instructions included inside.

Expertise, Included

Doing it yourself doesn't mean you're on your own. Our Color Crew, a team of professional colorists, is waiting to answer any questions, or just to talk to you about your hair (They seriously love to talk hair).

Call us
Email us
Chat now
Chat now
Love your hair, 100% satisfaction guarantee, Madison Reed

We want you to love your hair. If you don't—a professional colorist will help you find a color that you do love, and send it to you, on us. And if you're still not happy? We'll refund your money, 100%.

Ask Our Color Crew

Online

Offline

Questions about color?

Ask our Licensed Colorists

Monday through Friday: 6am to 6pm PT
Weekends & Holidays: 8am to 5pm PT

How does the Membership option work?

Your Membership ensures that you'll always have color when you need it. You select the color and how often you'd like it delivered. For each shipment, your payment method will be charged when the order is processed. The amount charged will be the price for the item(s) in the order plus shipping and taxes. You can change the color, frequency, delivery date, address, and payment method for your Membership at any time without incurring fees or penalties. You can cancel at any time. Changes made through our website will be applied to the next upcoming shipment. We cannot apply changes made through our website to an order that has already been processed.

×