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Madison ReedRoma Blonde - 10NVA. Cool blonde with smoky undertones.Roma Blonde - 10NVA. Cool blonde with smoky undertones.Roma Blonde - 10NVA. Cool blonde with smoky undertones. Permanent hair color3.8456591639871385311$29.95

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Ingredients with Integrity

We believe in beautiful results — with no compromises. Especially, when it comes to ingredients you can feel good about. That's why everything we make is enriched with argan oil, keratin, and ginseng and 100% free from: ammonia, resorcinol, parabens, phthalates, PPD, and gluten.

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Leaping Bunny Certified

Join us against animal cruelty. Learn more about our cruelty-free Leaping Bunny certification.

Radiant Cream Color


Color Activator


Barrier Cream


Cleansing Wipes


Keep it Easy

Brilliant results are just a few steps away.




One Box.
Everything You Need

Thoughtfully designed. Tested by celebrity stylists. Our Color Kit is all you need to color at home with total confidence.

Expertise, Included

Doing it yourself doesn't mean you're on your own. We have a whole team of expert colorists waiting to answer your questions along the way. Just ask! They know all the secrets.

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We want you to love your color. We're here to make sure you're 100% happy.

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To apply your color like a pro...


Salon-quality reusable kit includes bowl & brush for precise application, wide-tooth comb to ensure even coverage, and a 4-pack of clips to section like a pro.

Professional Color Tool Kit$10 ($23 value)$15 ($23 value)
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How does Uninterrupted Good Hair Service work?

Uninterrupted Good Hair Service ensures that you'll always have color when you need it. You select the color and how often you'd like it delivered. For each shipment, your payment method will be charged when the order is processed. The amount charged will be the price for the item(s) in the order plus shipping and taxes. You can change the color, frequency, delivery date, address, and payment method for your auto-delivery at any time without incurring fees or penalties. You can cancel at any time. Changes made through our website will be applied to the next upcoming shipment. We cannot apply changes made through our website to an order that has already been processed.