Hello, beautiful!

Madison ReedRoot Reboot - Dozza - 5WRoot Reboot - Dozza - 5WWarm dark brown gel covers gray roots for 2 weeks in just 10 minutes, buying you time before your next salon visit. No mess, no fuss, no harsh odor. Better for you ingredients.3.12307692307692365$24.95

Our color quiz will recommend which Madison Reed colors are best for you.

Find your perfect shade ▸





  • {{selectedProduct.prodInfo1}}
  • {{selectedProduct.grayCoverageText}}
  • {{selectedProduct.prodInfo2}}
  • {{selectedProduct.prodInfo3}}
  • {{selectedProduct.prodInfo4}}
  • {{selectedProduct.prodInfo5}}
  • {{selectedProduct.prodInfo6}}
  • {{selectedProduct.prodInfo7}}
  • {{selectedProduct.prodInfo8}}
  • {{selectedProduct.prodInfo9}}
select this color (from ${{selectedProduct.sub_price}})



Madison Reed membership has great benefits

Why become a member?

Just One Box

(Cancel online anytime)

Deluxe 6 piece kit

Phone, email or chat for free with professional colorists

Auto-delivery on your schedule (change color or schedule at any time)

Save 20% with every box

Free samples in every box

Birthday gift

root reboot


Just one box

{{selectedProduct.price | currency}}

Membership (includes auto-delivery)

{{selectedProduct.sub_price | currency}}

You've selected


Would you like just one box,
or a Madison Reed Membership?
Membership has its perks.

Just one box

{{selectedProduct.price | currency}}/box


{{selectedProduct.sub_price | currency}}/box

(includes Auto Delivery)

Cancel online any time

add to bag

Save 20% with every box

Auto Delivery on your schedule
(change color or schedule at any time)

Free samples in every box

Birthday gift

Deluxe 8-piece kit

Phone, email or chat for free
with professional colorists

This fast & fabulous root touch up is as easy as







Reviews for {{selectedProduct.name}}


Ingredients with Integrity

We believe in beautiful results — with no compromises. Especially when it comes to ingredients you can feel good about. That's why everything we make is enriched with argan oil, keratin, and ginseng and 100% free from: ammonia, resorcinol, parabens, phthalates, PPD, and gluten.

See full ingredient list ▼Hide full ingredient list ▲

Learn more about our ingredient philosophy

Leaping Bunny Certified

Join us against animal cruelty. Learn more about our cruelty-free Leaping Bunny certification.











Everything you need to cover your roots with total confidence

Liquid Color, Color Activator, 2 Pairs of Gloves, Cleansing Wipe, Shampoo and Conditioner. Instructions included inside.

Expertise, Included

Doing it yourself doesn't mean you're on your own. Our Color Crew, a team of professional colorists, is waiting to answer any questions, or just to talk to you about your hair (They seriously love to talk hair).

Call us
Email us
Chat now
Chat now

100% satisfaction


We want you to love your color. We're here to make sure you're 100% happy.

How does Uninterrupted Good Hair Service work?

Uninterrupted Good Hair Service ensures that you'll always have color when you need it. You select the color and how often you'd like it delivered. For each shipment, your payment method will be charged when the order is processed. The amount charged will be the price for the item(s) in the order plus shipping and taxes. You can change the color, frequency, delivery date, address, and payment method for your auto-delivery at any time without incurring fees or penalties. You can cancel at any time. Changes made through our website will be applied to the next upcoming shipment. We cannot apply changes made through our website to an order that has already been processed.