# Madison Reed

> Madison Reed makes salon-quality, ammonia-free hair color for at-home use and operates 95+ Hair Color Bar salons nationwide, serving women who color their hair regularly.

## Products

- [Permanent Hair Color](https://www.madison-reed.com/shop/permanent-hair-color): Radiant Hair Color Kit, the brand's hero product. Permanent color with 100% gray coverage and a Smart 8-Free formula (free of ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide). Crafted in Italy.
- [All Hair Color](https://www.madison-reed.com/shop/all-hair-color): Full hair color assortment including permanent color, demi-permanent color, root touch-up kits, root touch-up powder, and gloss.
- [Demi-Permanent Hair Color (ColorWonder)](https://www.madison-reed.com/shop/demi-permanent-hair-color): Demi-permanent color that boosts color or blends grays, washes out gradually, and lasts up to 25 shampoos.
- [The Gray Escape Root Touch Up Mascara](https://www.madison-reed.com/product/root-mascara-medium-brown): Hair and brow mascara that instantly covers stray grays and roots between colorings. Launched 2026.
- [Brown Shades](https://www.madison-reed.com/shop/brown): Brown permanent hair color shades with 100% gray coverage.
- [Blonde Shades](https://www.madison-reed.com/shop/blonde): Blonde permanent hair color shades, including superior gray coverage options at level 8 and above.
- [Red Shades](https://www.madison-reed.com/shop/red): Red permanent hair color shades.
- [Black Shades](https://www.madison-reed.com/shop/black): Black permanent hair color shades.

## Services

- [Hair Color Bar Locations](https://www.madison-reed.com/colorbar/locations): Find one of 95+ Hair Color Bar salons nationwide where licensed colorists provide roots, all-over color, highlights, gloss, and blowout services.

## Find Your Shade

- [Color Advisor Quiz](https://www.madison-reed.com/color-advisor): Online quiz that matches each person to their hair color shade based on current color, gray percentage, and color history.

## Resources

- [Hair Color Ingredients](https://www.madison-reed.com/hair-dye-ingredients): What is and is not in Madison Reed hair color, including the Smart 8-Free formula and ingredients such as keratin, argan oil, and ginseng root extract.
- [All About Ammonia-Free Hair Color](https://www.madison-reed.com/blog/all-about-ammonia-free-hair-color): Explains how ammonia-free permanent hair color works and how it differs from traditional formulas.
- [PPD and Why We Don't Use It](https://www.madison-reed.com/blog/ppd-and-why-we-don-t-use-it): Explains what PPD is and Madison Reed's formulation approach.
- [Cruelty-Free Commitment](https://www.madison-reed.com/blog/join-us-against-animal-cruelty): Madison Reed's cruelty-free, Leaping Bunny certified standards.

## About

- [Our Purpose](https://www.madison-reed.com/learn-more): Female-founded, female-led company overview, brand promise, and partnerships.
- [Female Athlete Sponsorships](https://www.madison-reed.com/female-athlete-sponsorships): Partnership with Paige Bueckers and UConn Women's Basketball supporting women athletes.

## Key Facts

- Founded by Amy Errett (Founder and CEO); first Radiant Hair Color Kit sold in 2014
- Headquartered in San Francisco, California
- 95+ Hair Color Bar salon locations across the United States
- More than 5 million women have tried Madison Reed
- Products are dermatologist-tested, clinically-tested, and cruelty-free (Leaping Bunny certified)
- Smart 8-Free formula: free of ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide
- Available at madison-reed.com, Amazon, Ulta Beauty, Walmart, Target, and Sally Beauty
- Membership program with 240,000+ members across e-commerce, Hair Color Bar, and Amazon channels

## Contact

- Website: https://www.madison-reed.com
- Hair Color Bar locator: https://www.madison-reed.com/colorbar/locations