Finding Your Perfect Shade
How do I find my perfect shade?
Take our Color Quiz to help you find your perfect shade. The Color Quiz is our proprietary online tool that asks you a series of questions about your current hair color and what you are looking to accomplish with our products to help determine the products that will work best for you. If you have any questions, please contact the professional stylists on our Color Crew for recommendations. Just call 1.855.742.5916 or chat now
What is the Madi Chatbot?
Madi is our genius new hair color Chatbot. This revolutionary, high-touch experience begins with a simple selfie. Just upload a photo, and using the science of image recognition and hair localization, Madi analyzes the photo and identifies your primary hair color, plus the nuance of secondary tones. In true salon-experience form, Madi asks her clients a few simple questions to learn more about their hair and their desired outcome, and suggests the perfect color, along with a few options that would also work well with your hair. There are two ways to chat with Madi: text "hello" to 62824 (MATCH), or open Facebook Messenger’s mobile app, search for Madison Reed, and select "Get Started."
What if I already color with a different brand and want to match that shade?
If you already color your hair at home and are happy with the color, the Color Translator can help you find the Madison Reed shade that is best for you based on your current at-home hair color brand and shade.
How do I determine my current hair color?
- Examine your hair in a place with soft, indirect sunlight.
- Identify your color-family — Blonde, Brunette, Black or Red.
- Select the level that most closely resembles your color.
How to take the best possible photos for our colorists to analyze:
- Stand facing forward, not at an angle.
- Stand in front of a plain background. A white wall works best.
- Your photo should be well lit, ideally outside in daylight or under soft, indirect light.
- We would love to have two photos: one of the top/roots of your hair and the other the side of your head showing your hair.
How dark can I color my hair?
Madison Reed Radiant Cream Color can darken natural or color treated hair up to two levels. If you have any questions, we suggest contacting the professional colorists on our Color Crew to discuss your options and find the right shade to achieve the results you’re looking for! Just call 1.855.742.5916 or chat now
How light can I color my hair?
If your hair is not color treated, Madison Reed Radiant Cream Color can lighten your hair up to two levels. If your color treated hair is lighter than your outgrowth, you can lighten your roots up to two levels using the Touch Up Application found on our tutorials page. If your hair is completely natural and you are going the maximum two shades lighter OR you are going red or copper, we suggest contacting the professional colorists on our Color Crew to discuss your options and find the right shade to achieve the results you’re looking for! Just call 1.855.742.5916 or chat now
My hair has been chemically treated (permed, relaxed, etc.), can I still use Madison Reed hair color?
Can I use Madison Reed hair color if I've used a keratin smoothing treatment?
Can I use Madison Reed hair color if I have henna in my hair?
Yes, you can use Madison Reed hair color over henna. Henna cannot be lightened or removed easily from hair, but you can cover it by coloring your hair a darker shade. Because henna works by forming a barrier over your hair, you may experience faster fading of your permanent color when you color over it. You can use Madison Reed Color Reviving Gloss to refresh faded tones in between full color sessions.
I have highlights. Can I use Madison Reed to cover them up?
Madison Reed permanent color is formulated to give an all over color result. If you want to cover your highlights, choose a darker, more neutral shade than your current highlighted hair.
I have highlights. Can I use Madison Reed to touch them up?
If you want to preserve your highlights, you can use Madison Reed Color Reviving Gloss to refresh the tone and shine on the lengths and ends of your hair. If you would like a consultation on how to use Radiant Cream Color to touch up your highlights, please contact the professional stylists on our Color Crew for recommendations. Just call 1.855.742.5916 or chat now
I have long hair, how many boxes of color do I need?
Madison Reed hair color contains enough color for average shoulder length hair. If your hair is extra long or thick and you are coloring your hair with a shade for the first time, one tube of our regular color might not be enough.To order an extra tube of color, select the option for our Membership at check out. A check box to add an extra tube will appear above the "Add to Bag" button when you add permanent color to your cart. An additional tube of color is $10.00. If you are touching up your roots only, one tube should be enough. Questions about ordering an extra tube? Contact our Color Crew at 1.855.742.5916 or chat now
Before You Color
How often can I color my hair?
We recommend you wait at least two weeks between permanent hair color applications.
Should I wash my hair before coloring?
No. For best results, wait at least 24 hours after washing your hair before coloring. If you have styling product such as mousse or gel in your hair, comb it through before coloring to remove any excess product. If you use a wax-based product it needs to be removed before you color because it could prevent the color from absorbing into your hair. Shampoo the product out and wait for 24 hours before coloring.
Should I perform an allergy test (patch test)?
We always recommend you do a sensitivity test before coloring your hair. At least 48 hours beforehand, mix 1 part Radiant Cream Color (a small squeeze) with 1.5 parts Conditioning Color Activator (a few drops). Use a cotton swab to apply a quarter-sized amount to a small patch of skin behind your ear or inside your elbow. Keep dry. Wait 48 hours. If there is no sign of change to the area, then you’re ready to color. Always consult your physician if you have questions or concerns.
How long does the permanent hair color last? (opened/unopened)
Madison Reed Radiant Cream Color can be kept for 3 years if unopened and 1 year if opened and resealed. However, if the Radiant Cream Color and Conditioning Color Activator have been mixed, they should be discarded after the standard processing time listed in the instructions.
What should I do 24 - 48 hours before coloring?
We always recommend you do a sensitivity test before coloring your hair 48 hours before coloring. 24 hours in advance, wash your hair. The day after you shampoo is the best for coloring. Make sure you have everything you need. We recommend: an old towel (just in-case) , hair clips or ties (helpful for sectioning), wide-tooth comb (to pull color through) , old button down shirt or smock (a nice security measure against any mess). See our accessories here.
Applying Your Color
How do I apply Madison Reed hair color?
We've made the color application process simple:
I lost the instructions that were included in my box, what do I do?
How do I section my hair?
Before you begin coloring, divide your hair into four sections. Start by parting your hair down the center. Then split each half with an additional part line that runs across the top of your head from the top of one ear to the top of the other ear. Use clips to hold these sections in place as you color each section. If you do not have clips, you can buy a set of professional color clips in the Madison Reed accessories section of our site. Watch any of our instruction videos for additional information.
Should I color the entire length of my hair each time?
Your best application will depend on how often you color your hair and if you are using the same shade as your currently color treated hair. Follow the instructions included in your kit or see additional information in our tutorial videos section to decide which application is right for you. Learn more about how to avoid some common permanent color issues here. If you are just touching up your roots, you can use the Madison Reed Color Reviving Gloss to refresh tone and shine on the lengths and ends of your hair.
How do I color the back of my hair?
Madison Reed hair color comes in a bottle with a helpful nozzle tip designed to easily separate your hair into smaller sections in the areas that you cannot see as you color. Use the nozzle to create small 1/4th" rows, one section at a time. Use plenty of product to make sure you are fully saturating your roots for full coverage. You should use about half the bottle on your roots. Once you have finished applying, go back and massage the color into your roots one last time before moving onto the next step in the instructions.
When do I start timing?
You should begin the timer once you have completed the full application as described in the instructions.
What happens if I leave in Madison Reed hair color for too long?
If you leave the color on for too long, this may result in a hair color that is darker than anticipated. Make sure to read all instructions carefully before beginning the application process.
What happens if I rinse Madison Reed hair color out earlier than instructed?
Make sure to follow all instructions carefully. If you rinse out the color before the instructed time, you may not achieve your desired hair color and grays may not be completely covered.
How do I treat color-resistant gray hair?
Here are a few tips from our professional stylists on what to do if your gray hair is unusually resistant to hair coloring: When you begin the color application process, first apply the color to the areas where your hair may be most difficult to color. This is usually at the front hairline and at the natural part in your hair. Make sure you completely saturate your hair with color. You should use at least half of the contents of the bottle on your roots. If you have very thick or long hair, consider ordering a second tube of color to ensure you have enough for your mid-lengths and ends. When you finish your application, go back to your resistant areas and put even more color on the color-resistant areas. Give your hair a little more time to absorb the color. An extra 5 - 10 minutes should do the trick. Use your gloved fingers to massage the color into your roots.
Will it stain my sink and towels?
Madison Reed Radiant Cream Color is a permanent color formula, and for this reason can cause staining on porous surfaces and towels. If the formula comes in contact with your sink, countertops, or floors, wipe it away immediately. Make sure that your water rinses clear before washing your hair after coloring. Avoid using light colored towels for the first few shampoos.
After You Color
Once I'm finished coloring, how do I protect my hair and make my color last?
Protect and fortify your hair color with Madison Reed Nourishing Color Enhancing Shampoo and Conditioner. Also, use cool water to shampoo and condition your hair, and limit the amount of time you spend in direct sunlight and in chlorinated water.
Is it normal to see some color tinting my shampoo when I wash 24 – 48 hours later?
Madison Reed hair color has been formulated to lock in color, but it's normal to see some residual color in your shampoo, particularly if you've colored your hair with a dark or red shade.
About Madison Reed Products
How is Madison Reed hair color different than other at-home and salon brands?
Madison Reed hair color is designed to provide you with sophisticated salon color. Our shades are pre-mixed to give gray coverage with beautiful, complex tonal color and superior condition and shine. Our hair color is also the first Smart 6-free hair color—free of ammonia, resorcinol, parabens, phthalates, gluten & PPD. We are committed to offering salon-quality natural-looking hair color with a lower chemical profile than traditional hair color.
Where is Madison Reed hair color made?
Madison Reed hair colors are handcrafted in Italy using innovative micro-pigment technology and formulation advancements that increase the quality of the color while minimizing harsh chemicals.
Are Madison Reed hair color products tested on animals?
We do not test on animals, nor do we commission animal testing. At Madison Reed, we are proud to offer products that are socially responsible and ingredients sourced according to European guidelines. The European Union has stringent regulatory standards and expressly bans cosmetic testing on animals.
Are Madison Reed products gluten-free?
Yes, all of our products—colors, shampoos and conditioners—are completely gluten-free.
What is the 100% satisfaction "Love Guarantee"?
Madison Reed is committed to your 100% satisfaction with our product. If you have a comment or complaint about your experience, please contact the Color Crew via email: email@example.com or phone: 1.855.742.5916 within 30 days of your purchase date so that we can make it right or provide you with a full refund.
What are the benefits of having a Madison Reed Membership?
The Madison Reed Membership program provides you with a convenient, hassle-free way to have your hair color delivered directly to you at your home or office on your schedule with our auto-delivery. Not only can you can change the color, the frequency, the shipping date, or cancel at any time but you'll also be rewarded with samples in every box, a birthday gift on your birthday month, and a $5 savings on every Radiant Cream Color Kit.
How do I make changes or cancel my Membership?
You can change the color, frequency, delivery date, address, or add items to an upcoming auto delivery delivery easily in the Account area of the Madison Reed website. Look for the link to "Manage Auto Delivery". Or, if you prefer, you can also contact us.
How does the Membership option work?
Your Membership ensures that you'll always have color when you need it. You select the color and how often you'd like it delivered. For each shipment, your payment method will be charged when the order is processed. The amount charged will be the price for the item(s) in the order plus shipping and taxes. You can change the color, frequency, delivery date, address, and payment method for your Membership at any time without incurring fees or penalties. You can cancel at any time. Changes made through our website will be applied to the next upcoming shipment. We cannot apply changes made through our website to an order that has already been processed.
Orders & Shipping
How are orders processed and shipped?
Orders are processed within 24 hours of placement. Orders placed before noon EST Monday through Friday will be processed the same day. All shipments are sent via FedEx SmartPost. Madison Reed will provide a tracking order number as soon as your order is processed.
Can I make a change once I've placed an order?
If you have any issues with your order, please contact our Color Crew at 1.855.742.5916
How long will it take for me to receive my order?
Orders are processed within 24 hours of placement and standard shipping takes an estimated 3-10 business days. You will receive tracking details in an email as soon as your order is processed.
Do you offer expedited or overnight shipping?
We offer expedited shipping options at checkout. Orders placed before 12pm ET Mon-Fri will ship same day. Orders placed after 12pm ET Mon-Fri, or on weekends, will ship the next business day.
Gift Cards & Credits
Does Madison Reed sell gift cards or gift certificates?
Madison Reed sells E-Gift Cards of $25, $50, and $100 that can be redeemed for merchandise on Madison-Reed.com only. E-Gift Cards never expire and carry no fees. There are no returns and no refunds on E-Gift Cards.
How to buy an E-Gift Card:
- Go the the E-Gift Card page.
- Enter the recipient’s name & email address.
- Enter the giver’s name & email address. This will be used as the "reply-to" email address for the E-Gift Card.
- Add a personal note to the recipient, which will appear on the E-Gift Card email.
- Select the amount of the gift.
- Choose when the E-Gift Card email should be sent, either immediately or at a specific date up to three months in future.
- Click "Purchase E-Gift Card" to add to the cart.
How do I use (redeem) an E-Gift Card?
You can use an E-Gift Card for a new order or add the amount to your Account for future orders. E-Gift Cards never expire and carry no fees. For a new order, enter the code in the Cart where it says “Apply promo code or gift card” (near the Checkout button). If there is a balance remaining, it will be added to the Account as a credit for future use, with no expiration date. For future orders or to use for upcoming auto-delivery shipments, enter the code in the Account area (at the top left). The amount will be added to the Account as a credit for future use, with no expiration date.
Does Madison Reed have a referral program?
Yes, Invite someone you love to love Madison Reed. They'll get $15 off their first order and you'll get $15 credit. You can learn more details of the program here.
Please visit Radiant Cream Color Safety Precautions and Ingredients for important safety warnings, performing a sensitivity test, and ingredients.