perfect hair color
What are you looking to do with your hair?
- Touch up roots or refresh current treated color
- Change your hair color or start coloring your hair
- Not sure, just exploring options
Why we ask: We want to know what you're thinking. No matter what you enter, you’ll still be able to see & evaluate our full range of products & colors.
What color options are you interested in?
- Lighter than your current hair color
- Darker than your current hair color
- Stay about the same level, but try a different shade (e.g. cooler or warmer)
- Not sure
Pro Tip: “Level” refers to how light or dark your color is. “Shade” refers to the tones, like brown, golden, reddish, ash.
Do you have any gray hair?
Why we ask: When your hair color grows out, how much gray do you see? Knowing how much gray is in your hair helps us find your perfect color match with complete gray coverage. For optimal coverage, base your selection on where you have the most amount of gray.
Are your grays hard to cover?
Why we ask: Not all gray is the same. Some gray hair is more stubborn than others, and can be hard to color. Maybe you’ve heard this from your stylist or have struggled with covering grays yourself in the past. This probably means you have resistant grays. Luckily, we have shades specifically formulated for color-resistant gray hair.
Is your hair currently color treated?
Why we ask: Color treated hair responds differently than untreated hair to coloring products. Understanding the current state of your hair helps inform your recommendations.
How often do you color your hair?
Pro Tip: You can order just one box, or schedule auto-delivery and get a 20% discount (you can change the color, frequency, or cancel at any time).
WHERE do you usually color your hair?
Pro Tip: If you know the brand and shade of the hair dye you use now, find the closest Madison Reed match.
What are you trying to accomplish today?
- Extend time between salon visits
- Color my hair at home
- Not sure or something different
What is your current treated hair color?
How light or dark is your current treated hair color?
Why we ask: Knowing how light or dark your treated hair is helps fine-tune our recommendations to find your perfect match.
Do you currently have highlights?
Pro Tip: Highlights are when a portion of the hair is dyed lighter than the rest of the hair to create an impression of depth.
What is your natural hair color (not including gray)?
What hair color are you looking for?
How light or dark is your natural hair color?
How light or dark do you want your hair color?
What do you like to see in your color?
Pro tip: The little hints of color you see in your hair are called tones. Tones add depth and dimension to your overall color.See your perfect match