We started Madison Reed with a simple mission: to make luxurious, at-home hair color with ingredients you can feel good about. To do this, we created the first Smart 6-Free permanent hair color from a unique formula that is free of: ammonia, parabens, resorcinol, PPD, phthalates, and gluten. Then, we added hair-loving nutrients—keratin, argan oil, and ginseng root extract—to protect and nourish your hair. Two years later, we’re incredibly proud to report we’ve colored over 46 billion strands of hair. And, while our commitment to innovation starts with making hair color you love, it definitely doesn’t stop there.
At the end of 2015, we had an opportunity to rethink our packaging. And we started by listening to your input about how we could reduce the eco-footprint of our shipping boxes. By February 2016, we were mailing your color in brand new, natural, craft boxes which were 35% smaller and—most importantly—still 100% recyclable. Using less material to make the new boxes—and less energy to ship them—feels great. Thank you for the inspiration and all of your positive feedback. Now, what to do with the old containers? The answer: REPURPOSE and REUSE. Thanks to a thoughtful design solution, we were able to find a beautiful way to convert the old boxes to ship expanded Color Kits more efficiently and allow us to eliminate a second container.
It may be a small detail, but it really adds up. And, packaging that is better for the environment is aligned with our brand values of integrity, innovation, and love. Please continue to share your ideas. We promise to always take them to heart. Listening to your suggestions and stories has been the most rewarding part of our first two years and we will continue to make decisions that feel good—inside and out.