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The Hottest Cool Hair Color Trends of Winter 2019/2020

by {{"2019-11-20T20:40:00.000Z" | blogDate:'MMMM d, y'}}

Image by Madison Reed

Winter is coming, as they say, but that just means so are chunky sweaters, furry fleece, stacked boots and the richest hair colors of the year. While we don’t always relish the cold snap of winter weather, we do love the contrast between the pale winter sun and hair colors so deep and gorgeous they warm you right up. So swap your pair of cozy mittens for a pair of rubber gloves to color, and let’s dive into the hottest hair color trends of the coldest months of the year...

Winter Blondes
‘Tis the season of snow and ice, so what’s more natural for a blonde than to go icy blonde? You can rock this trend as a cool-toned blonde ranging from high-upkeep platinum blonde or silver to a lower-maintenance cool ash blonde with a darker root base. If you really want to push the trend, you can even add a blue tinge to your hair to get a fashion-forward take on the season’s coolest blonde. For cool-as-ice blonde inspiration, check out Jennifer Lawrence’s chic platinum bob.


Of course, not all blondes need to go cool come winter. Another trend we’re seeing this season is a sweet honey blonde hue to warm up the flaxen-haired set. This is an easy in-between shade for blondes and lighter brunettes both, proving that the autumnal bronde trend of mixing brown and blonde together is just as gorgeous in winter as it was in fall. Looking for honey blonde inspo? Look no further than Blake Lively’s gorgeous mane.


Red, Redder, Reddest
The easiest, most flattering hair color during the cold short days of winter is hands down—red. We’re talking anything from hints of warm on a brunette to full-on fiery red velvet yumminess.

The beauty of red hair color is that you don’t have to be naturally red to go red—any color can play with warmer hues. But the very best part of a winter red? Minimal sun and minimal swimming means minimal color fading, which is usually the curse of red hair color. The truth is, we love reds for all seasons, but winter really makes a strong red shine. 

This winter, the trend can be worn a few ways...think soft copper tones for blondes, hints of ginger for light brunettes, deep, rich red velvet for darker hair, or even a deep plum burgundy on the blackest of black hair. 

Want to see for yourself?
Soft copper looks smashing on none other than January Jones.


Brittany Snow could be the poster girl for ginger-hued brunettes.


For red velvet locks, look to Zendaya’s gorgeous hair color here…


And for deep burgundy, we LOVE Kerry Washington’s Met Gala hair.


Cold Weather Brunettes
Brunettes have lots of options in winter. They can opt for a caramel glaze, combining shades of brown that enhances layers and adds depth. For this trend, try ribbons of warm balayage highlights. This dimensionally rich look works on any shade of brunette, as in Jessica Biel’s rich highlights shown here.


For a brunette shade that really works with the shorter days and longer nights of the season, we love the darkest of dark brunettes. The contrast of a darker espresso, almost inky black hue looks gorgeous in winter. Need proof? Check out this pic of Constance Wu.


Of course, the key to rocking any type of brunette hair color in the colder winter months, however, is not so much in what shade you go for, but in the amount of shine in your shade. That is, the cold winter weather can be drying, and hair often loses moisture and can look dry and dull. If you’re going for a rich brunette, make sure it absolutely shines with a gloss treatment that makes whatever brown you choose really sparkle.

A Hint of Winter Mint
We can’t talk trends without addressing pastel hair color. First there was pink, then purple, then blue...this hair color trend does not appear to be fading anytime soon (see what we did there?), but to keep it current, try a cool seasonal mint this winter. 

Mint is going to be the major pastel shade this winter, both festive and flattering. The good news is that this cool greenish blue jade hue looks striking both intense and deep, as well as a bit faded and soft. If you don’t want to commit to what might be a fleeting trend, you can achieve a mint mane on blonde or light brown hair with semi-permanent color. Just make sure you do commit to keeping your hair moisturized. We love this softly tousled take on the mint trend.


So there you have them—the hottest hair color trends of what will be a beautifully cold winter season. We’d love to know what you might be trying this year...let us know in the comments below.

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