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What Your Hairstyle Says About You

Your go-to hairstyle says a lot about your personality.

Dear Color Crew: What Level Is My Hair?

Levels: the universal system used by colorists, cosmetologists and hair color manufacturers to standardize hair color charts.

What Are Hot Roots, Anyway?

Hot roots is a term used when the roots of your hair are noticeably–and unintentionally–warmer than the rest of your color.

What International Women’s Day Means to Us

We try to live every day like it’s March 8—supporting, empowering and celebrating women.

Roots? What Roots? Introducing Root Reboot

It’s FINALLY here...the NEWEST thing to get rid of your roots. Introducing Root Reboot, a 2 week fix for gray roots.

Dear Color Crew: What Is a Hair Color Remover?

Need a "do-over" on your hair color? Here's how, with Prime for Perfection...

"Love this product and the packaging! My eyes don't burn and the color is beautiful! I have gotten so many compliments. I use Vesuvius red. I look forward to coloring my hair now."
-Yvonne G