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Roots? What Roots? Introducing Root Reboot

It’s FINALLY here...the NEWEST thing to get rid of your roots. Introducing Root Reboot, a 2 week fix for gray roots.

Covering Roots? Root Touch Up vs. Eyeshadow

Since launching in November, Root Touch Up has been getting rave reviews from happy customers and beauty bloggers.

What Are Hot Roots, Anyway?

Hot roots is a term used when the roots of your hair are noticeably–and unintentionally–warmer than the rest of your color.

Watch Root Reboot In Action

Want to see just how fast and fabulous Root Reboot is?

Root Touch Up “Makeup for Hair” at Sephora

We are thrilled to announce the arrival of Root Touch Up at Sephora stores nationwide!

Why We Love Ginseng Root Extract

Ginseng. It’s good in tea, but what’s it doing in our hair care? Good question, with an even better answer…

"Love this product and the packaging! My eyes don't burn and the color is beautiful! I have gotten so many compliments. I use Vesuvius red. I look forward to coloring my hair now."
-Yvonne G

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