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Top Argan Oil Products: For Beautifully Hydrated Hair and Skin

We can’t get enough of argan oil! It's restorative properties revive natural shine and leave hair silky smooth. That’s why we've...

The Great Ombre Cover Up

How to undo your ombré in 5 easy peasy at-home steps.

Autumn Hair: 5 Tips to Go Darker for the Fall

Fall is just around the corner, good things are coming; autumn leaves, crisp refreshing air, pumpkin lattes…  A new rich,...

The Solution to Gray Hair Woes

Susan Keats, contributing blogger to The Succulent Wife, divulges her deepest coloring fears and her whole hair coloring story.

The Complete Guide to Planning a Home Spa Day

Plan the perfect day of pampering with essential accessories, healthier hair color, and DIY beauty treatments. Get ready to look...

It's About Prime

We couldn’t be prouder to announce the launch of our newest hair-loving, color-beautifying, industry-revolutionizing product...

"Love this product and the packaging! My eyes don't burn and the color is beautiful! I have gotten so many compliments. I use Vesuvius red. I look forward to coloring my hair now."
-Yvonne G

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