Hello, beautiful!

Blog > Keratin Shampoo

Inside Our Formulas: Keratin the Incredible Frizz Fighter

Keratin: The key to smooth, strong, healthy hair When your strands are damaged or look limp, keratin comes to the rescue. Which...

Color-Enhancing Shampoo and Conditioner

Sulfate-Free & Fabulous: Our Nourishing, Color-Enhancing Shampoo and Conditioner are a dream come true.

Inside Our Formula: Rice Protein, The Moisture Retainer

Brushing, drying, styling, and even just pulling your hair into a ponytail can damage your hair. Rice ProteinĀ is one of the key...

How Often Should I Shampoo?

There is no "one size fits all" solution for haircare because we all have different hair types and conditions.

Field Guide: Hair Anatomy & Tips for Healthier Hair

Since taking human anatomy in high school, you may not have given much thought to the structure of your hair.

How Hair Color Works, Part One: The Structure and Behavior of Hair

There's a science to good hair color. In fact, the process of coloring hair is a science: Chemistry to be exact. Set yourself up...

"Love this product and the packaging! My eyes don't burn and the color is beautiful! I have gotten so many compliments. I use Vesuvius red. I look forward to coloring my hair now."
-Yvonne G