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Blog > Keratin

Keratin the Incredible Frizz Fighter

Keratin: The key to smooth, strong, healthy hair When your strands are damaged or look limp, keratin comes to the rescue.

Why is Gluten Used in Hair Color?

Gluten-free hair color is important, but why is gluten added at all?

Kimberly Caldwell Reviews: Root Touch Up

Chief Brand Ambassador, Kimberly Caldwell, talks Root Touch Up, and her go-to duo for blondes, Cascata + Pinoli.

How to Make Your Hair Color Last Longer

We’ve got your hair covered with these tips and products to help extend the life of your hair color.

Color-Enhancing Shampoo and Conditioner

Sulfate-Free & Fabulous: Our Nourishing, Color-Enhancing Shampoo and Conditioner are a dream come true.

New Madison Reed Knockouts

A big dose of color to knock out even the most stubborn grays.

"Love this product and the packaging! My eyes don't burn and the color is beautiful! I have gotten so many compliments. I use Vesuvius red. I look forward to coloring my hair now."
-Yvonne G