Vitamin B: The Natural Ingredient for Smoother Hair
Have you heard of Vitamin B? It's a not-so-secret beauty supplement that's often nicknamed the "beauty vitamin." Made up of a...
Inside Our Formula: Rice Protein, The Moisture Retainer
Brushing, drying, styling, and even just pulling your hair into a ponytail can damage your hair. Rice Protein is one of the key...
All About Argan Oil For Hair
Argan oil. Suddenly this multitasking "liquid gold" is everywhere. Here's why we can't get enough of this hair-loving oil.
Personal Care Products Safety Act
What the Personal Care Products Safety Act Means To Us
All About PPD (And Why We Don't Use It)
Why we don't use PPD in our hair color...
Keratin the Incredible Frizz Fighter
Keratin: The key to smooth, strong, healthy hair When your strands are damaged or look limp, keratin comes to the rescue.