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Vitamin B: The Natural Ingredient for Smoother Hair

Have you heard of Vitamin B? It's a not-so-secret beauty supplement that's often nicknamed the "beauty vitamin." Made up of a...

Inside Our Formula: Rice Protein, The Moisture Retainer

Brushing, drying, styling, and even just pulling your hair into a ponytail can damage your hair. Rice ProteinĀ is one of the key...

Personal Care Products Safety Act

What the Personal Care Products Safety Act Means To Us

All About PPD (And Why We Don't Use It)

Why we don't use PPD in our hair color...

Inside Our Formulas: Keratin the Incredible Frizz Fighter

Keratin: The key to smooth, strong, healthy hair When your strands are damaged or look limp, keratin comes to the rescue. Which...

Inside Our Formulas: Lupine Flower, The Hair UV Protector

The new star ingredient for color retention is a plant protein derived from lupine flowers. Lupine protein reinforces the...

"Love this product and the packaging! My eyes don't burn and the color is beautiful! I have gotten so many compliments. I use Vesuvius red. I look forward to coloring my hair now."
-Yvonne G

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