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Do Gluten Free Hair Products Matter?

Gluten, gluten, gluten. Years ago, you probably didn’t know much about this protein, but now you can’t avoid it.

Why is Gluten Used in Hair Color?

Gluten-free hair color is important, but why is gluten added at all?

Does "Gluten-Free" Matter in Hair Care Products?

Like trans-fat and carbs before it, gluten in our times has been shunned. What's so horrible about a protein found in wheat, you...

With Madison Reed, Hair Color Change is Good

Blogger Staci Gerardi is singing praises for Madison Reed! She loves our healthier hair color and our fantastic gray coverage.

Color With Personality to Spare: The Vivids

Bright. Radiant. Rich. Vibrant. Strong. Meet The Vivids.

Go Blonde, Blonder, Blondest with The Bombshells

Meet the Bombshells, three super-natural-looking blonde shades that give your current color a lightening lift.

"Love this product and the packaging! My eyes don't burn and the color is beautiful! I have gotten so many compliments. I use Vesuvius red. I look forward to coloring my hair now."
-Yvonne G

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