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Once Upon a Prime

Meet Prime for Perfection,™ the hero in the fairy tale of your hair color.

How and When to Use Hair Gloss

Hair gloss is the beauty secret that people are discovering now.

The Hottest Hair Styles This Season

This spring, hair makes two bold and very opposing statements: either severely sleek or unabashedly romantic.

Tips to Help Your Hair Color Last Longer

After you color your hair, don't underestimate the value of using products that protect your investment. You want to prolong that...

Style and Tame for All Hair Types

No matter what your hair type, our Style and Tame products are specifically designed to work with color-treated hair.

Dear Color Crew: What Is a Hair Color Remover?

Need a "do-over" on your hair color? Here's how, with Prime for Perfection...

"Love this product and the packaging! My eyes don't burn and the color is beautiful! I have gotten so many compliments. I use Vesuvius red. I look forward to coloring my hair now."
-Yvonne G

Share Your Photos: #MADISONREEDCOLOR

Share Your Photos: #MADISONREEDCOLOR

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